European Ombudsman Emily O’Reilly
BOOSTER OF THE FITTEST: Daniela Hungbaur comments on the new run on vaccinations European Ombudsman . “You can’t blame the […]
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March 2025
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”EU Influence: Who’s most vulnerable to foreign influence? — MEP takes over Hungarian opposition party — Tobacco lobbying gets scrutiny
WHO IS VULNERABLE? A new report focused on Central Europe and the Western Balkans has found Serbia is the
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Prioritising ethics in PR: What every B2B marketer needs to know
PR professionals are largely responsible for building! managing! improving and protecting a brand’s reputation! which at times puts us
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Should your B2B business still be on X?
Finally, it’s important to track and measure the impact of your influencer campaigns. Consider the objectives you set at the
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Should I stay or should I go? Key considerations
Evaluate your audience: Is your target audience still active on X? If your customers! clients or industry influencers are engaging
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Identify the right collaborator
It’s essential to choose who to partner with based on more than the size of their follower base. Select influencers
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Influencer marketing: How to make it work for B2B
Influencer marketing is all the rage in the B2C space, and has been for some time Influencer marketing
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Fostering practical experience
When I first joined, I knew almost nothing about the fundamentals of digital marketing and now, thanks to the amazing
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From marketing insight to hand-on experience at the Pod
Girl smiling at a boy sitting at a table in an office! with his back to the camera From marketing
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Search for broken links on Google
Search for broken links on Before pointing fingers at directories, press release sites, or blog comments, it’s especially important to
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Toxic links: stay in control of your linking!
Toxic links: stay in control. Launched in 2012, google penguin was designed to penalize and demote sites. That used borderline
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Clean up your link profile: 4 options available to you
Clean up your link profile This tool allows you to create a disavow file in a simple and effective way .