6 emails that boost your ecommerce sales
As you might expect, certain emails are more effective than others when it comes to generating sales. But do you know which ones are sales emails? Are you sure you’re using them in your strategy? And most importantly, would you say you’re optimizing them for maximum performance?
One of the best tips you can follow is to stay on top of statistics, trends and examples of super campaigns that can serve as inspiration.
Every year, The Direct Marketing Association publishes a report on email strategy. The results are very interesting in identifying the “typical model” of the winning emails.
Let’s review the most notable features.
TABLE OF CONTENTS
What characteristics do sales emails have in common?
Sales emails that can’t be missing in your business
1.- Product recommendation emails
2.- Welcome emails
3.- Re-engagement emails to generate sales
4.- Post-purchase emails
5.- Abandoned carts
6.- Anniversaries also generate sales
What characteristics do sales emails have in common?
Email provides an astonishing ROI. According to the National russia telegram data Client Email Report , for every pound spent, there is a return of 38. This data gives rise to three statements:
Email marketers are becoming more savvy.
Consumers are more comfortable shopping online.
A combination of the previous two
But what makes emails such a powerful resource? What elements should an 6 emails that email have to make a sale?
Segmentation is key. In fact, the return on unsegmented emails is plummeting. Continuing with the above data, it has been observed that unsegmented emails represent 14% of revenue. And last year, they achieved 37%. Therefore, it is love is in the air: valentine’s day email marketing ideas clear that sales emails are moving away from this practice.
Personalization . Emails that generate the most sales are those that target specific segments. The more you know about your audience, the better you can design a message that resonates with them.
Respect for personal data. As GDPR comes into effect, you’ll see those around you adjust their data handling procedures. And you’ll have to do the same. In fact, the new data protection legislation may be one of the barriers that email marketers encounter.
Email marketing automation is increasingly achieving better cz lists returns on investment . In fact, according to data from PR 20/20’s Marketing Score Report , one of the reasons to use marketing automation is that it provides an average conversion rate 1.6 times higher than any other type of strategy .
Nine out of ten users are aware that email is important for brands. Therefore, there is the advantage that users expect these communications.