Colors affect us every day, every minute. We perceive the artistic side of things without realizing it, and our potential customers are also affected by the appearance and design of not only the products themselves, but also their overall presentation. Websites should be original, attractive, artistically sophisticated, but no design should be created at the expense of user comfort and clarity. A good graphic designer should have the ability to balance the right ratio of originality, graphic art and pleasant and comfortable arrangement and categorization of individual products and information.
1. Responsive design
Nowadays, we can hardly rely on the user viewing the website only from a computer monitor. Therefore, the design must be created in a way that can adapt to all sizes and types of mobile phones and tablets. This way, clients will not be confused if they view the page multiple times from different devices.
2. Clear navigation
When a user visits your website, they want to have clear and quick access to information. If you want to maintain your top position , you need to implement a user-friendly navigation system. A clear and uncomplicated menu is essential; the entire website or e-shop should be clearly structured and easy to navigate. If a customer visits your website to find a specific product or information, the path must be direct. The client should also immediately find botim database out where they can find additional services on your e-shop, such as consulting, complaints, customer service, and so on, in addition to products. Basic information about your business should also be easily accessible – contact information, address, terms and conditions, and much more.
3. Impressive visuals
Many companies include visuals on their websites because they help keep customers on the website. They have professional photos and promotional videos created. The chances that a customer will take action are greatly increased by an effective video or photos. Visual elements facilitate interaction between the seller and the client, increasing the user comfort of the website.
While visuals are great for breaking up text and grabbing the reader’s attention, some companies overdo it. The website then looks cluttered and disorganized. You need to create a balance between text, photos, and video that is pleasing to the eye. Visuals are certainly an effective form of communication strategy, but don’t try to add as telemarketing forum many as possible at all costs. The effect on the end customer would be the opposite of what we want.
4. Color harmony
If you are not sure, you can use some swatches freely available on the Internet. Do not forget to follow the tool, which is the basic mantra for all graphic designers, which is that less is sometimes more. Even the occasional free space has its charm and it is better to have a web design coordinated in two or three colors in different shades than to experiment at all costs. However, if you want a website that will be more original in design than template-matched when the weather lacks movement colors, entrust it to the hands of a capable graphic designer. He will be able to prepare and coordinate the website as a whole , including fonts, text placement and photos.
5. Integrity
Few things will have a worse effect on a website visitor than disorganization and the alternation of several different graphic styles. For convenient editing and maintaining integrity, you can use various preset style guides. These are created by writing down how your website should look. You decide on the color, format, typography and many other elements, which will then be automatically preset for further editing and modifications. Anyone can insert and change new posts without breaking the uniformity of the site design. Each modified element will be in harmony with everything else.
6. Call-to-action (CTA) button
The so-called CTA (Call-to-action) button will help us to convince the customer to convert faster . Call to action is an effective element of online marketing that will make the reader take action. It can be a link that takes the website visitor to other useful information, recommends contacting the company, or is a direct call to purchase.
The CTA button should be distinctive and contrasting, but at the same time correspond to the overall design of the website. The text should be short and concise, it can be just a two-word phrase. “Buy now”, “Add to cart”, “I want to know more”, “I am interested in the offer” or “Contact us” will be more than enough. An eye-catching, striking element also breaks up the structure of the page.
7. Fast page loading
You can have the best web design, but it will be of no use if the visitor does not even get to the page and does not see it. If a customer is looking for specific products or information, slow loading will reliably discourage them and they will try to look elsewhere. For competitors. Imagine it yourself, a website that is not able to display immediately will reliably discourage you as a user.
Not everyone has fast data on their phone and high-speed internet at home. The design must not be so demanding that every second mobile device has a problem with it. If you are not sure, you can check the speed of your page using Google PageSpeed Insights. This tool will show you how long it takes for your page to load and recommend what should be improved. It is then not a bad idea to rely on a digital marketing company in these matters, so you do not have to worry about the website, but you can focus on your business.
And to ensure that your e-shop or website reaches Internet users as quickly as possible, you will benefit from overall SEO optimization and appropriate choice of keywords . You can read how to do this in the article Keywords? The key to success on the networks!