Persuasive landing pages: what elements should they include?
Persuasive landing pages are more successful in terms of the number of conversions they achieve. You have managed to attract a user’s attention and they have reached your landing page. Now what?
Whether the user stays on the page, finds out about the offer and finally registers or makes a purchase is not something that can be left to chance. Once attracted to your brand, it is necessary to give the user one last push to convert.
Do you want to create the best landing pages to attract users and convert them into leads and customers? Knowing which are the most persuasive elements on a landing page will help you focus on what is really important.
TABLE OF CONTENTS
Creating persuasive landing pages answers several questions
1.- What is the objective of the landing page?
2.- Does it respond to the user’s needs?
3.- Is the benefit that the user obtains from the conversion clear?
Elements that help persuade the user
1.- An attractive design
2.- A clear and coherent title
3.- An elaborate and suggestive copy
4.- Relevant images uk telegram phone number list and multimedia elements
5.- A short and simple form
6- Customer testimonials
7.- Calls to action that stand out
Creating persuasive landing pages answers several questions
Creating a digital marketing campaign , whether PPC or email, that directs users to your landing pages is not enough. Once they arrive at your landing page, there are a whole series of things that the user is waiting to find. You have already captured their attention, but now you must convince them to convert.
Therefore, if you want to create persuasive landing pages, it would be best to try to answer three questions. Your answers will determine whether the user stays on the page and follows the path you have established towards conversion . Or, on the contrary, they decide that they are not interested in the proposal and leave.
1.- What is the objective of the landing page?
Persuasive landing pages
Compelling landing pages should have a clearly defined objective. In addition, the objective you set should correspond to the ad you created that brought the user to your landing page.
A marketing campaign should not end with a single landing page. You how to track affiliate links in wordpress (with google analytics) need to create a different one for each product or service promoted within that campaign. And therefore, each landing page you create should have a unique objective.
Suppose that within your campaign you create an ad to get leads facebook users to subscribe to your list and another to sell a specific product. Each of these ads must have its own landing page. This way, when users click on it, they will know that they have arrived at the right place.