Is there a perfect email template?
The perfect email template is one that conveys your message, one that best shows your personality and has the greatest persuasiveness for the recipient. Therefore, the idea that there is a “ one size fits all ” template that is ideal for any business is automatically discarded.
However, this doesn’t mean that there aren’t some key guidelines or best practices to follow when creating your own. Think about it, what Is there a perfect makes a good email? For any successful email marketing campaign, it’s essential that your messages make an impact. However, you only have a few seconds to do this.
A quality template is made up of visually important and attractive pieces. Although this task can be complex if you don’t have experience in design. However, that’s what professional email platforms are for: to help you get out of the rut, guide you on the right path and provide you with any template capable of adapting to your ideas.
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The perfect email template must respect UX design
Email marketing and user experience -oriented design are two sensitive topics for the e-commerce industry. Being an online store and not achieving a certain reach is a failure. But creating more than one email template that is difficult to understand and use has led to failure for more than one.
However, even those who work on good practices to improve the usability of their pieces face challenges in terms of engagement and conversion. That’s why, for your email campaigns to work, it’s very important to understand that they are only one part of the complete user experience.
Is there any data that can pave the belize phone number data way for you? It is estimated that 37% of companies have increased their email marketing budget in 2022. So all that remains is to get to work. But first of all, you have to take into account the following clues:
- Create short subject lines , they get better keys to creating an email marketing campaign for buen fin results than long ones, especially if they include less than 10 characters.
- Digital marketing data also points to the following: Emails that include the recipient’s name in their subject line have higher click rates email leads database than those that do not.
- Email conversion rates are three times higher than social media conversion rates.
- 70 % of consumers immediately delete emails that don’t look good on a mobile device.
All of this can give you some clues about where things are going. However, there is something that is rarely emphasized and that considerably improves the results: User experience design .
Tips for designing an ideal email template
When designing the perfect email template, it is important to have some basic notions internalized. References to refer to. Below you will find concepts that you should include in your roadmap:
1.- Follow the trends in design
For example, unlike images, which slow down the loading speed of many messages, scaling the font size does not affect performance or loading speed. And what’s more, large buttons and hero images are giving way to large typographic expressions.
Not to mention animations. Email marketing with dynamic content is still a safe bet.
The goal will always be the same: to create an easy and pleasant experience for the user. Although, of course, you must be sure that this design will keep the user in their email for as long as possible, as well as getting them to interact with it.
2.- Show your credibility, personalize
The moment your target audience identifies with your content, whether through language, jargon, content or structure, the user experience will be considered successful.
However, sending a mass email to everyone in your database, without segmenting, will ruin everything.
The goal of segmentation for email campaigns is to deliver specific content to specific people so that they can identify with what they receive. Therefore, the perfect email template does not exist, because each segment is more receptive to certain colors, phrases or calls to action .
Emails sent to 50-100 people get better open and click rates. And emails targeted to even more specific audiences get better interaction and engagement rates.
For example, the email you can see from Darby Smart is aimed at art lovers. The message is clear, the layout is clean and easy, and the content provides different ideas and inspiration to click through.
Such a targeted email campaign will help you on two levels: