Influencers act as ambassadors for a brand. They use the social networks or other digital platformsto increase their credibility on a particular topic. In fact, a good influencer can persuade their followers to change their purchasing behavior. And you can do it too if you work with them. Use influencer content to promote your brand, grow your business, and increase consumer trust.
Here’s how an influencer could help your brand :
1. Creation of original and attractive content
Influencers can generate creative and authentic content that resonates with their audience. Here are some examples:
- Instagram reels and stories: Short and dynamic formats to show the benefits and use of your product or service in a casual and direct way.
- TikTok posts: Creating viral videos that can include challenges, tutorials or unboxing of your product, taking advantage of current trends to maximize reach.
- Instagram Live or YouTube Live: Conduct live broadcasts where they interact with their audience in real time. They can do product demonstrations, Q&A sessions, brazil phone number list or simply share the experience with your brand. If you manage to coordinate it, you can conduct a conversation or interview between the influencer and someone from your team.
2. Multi-channel promotion on different influencer profiles
Take advantage of the wide variety of platforms for a comprehensive campaign. What can this type of strategy include?
- Mentions and tags in posts: Don’t just limit yourself to one post, but also include mentions in future posts and on different platforms (Instagram, Facebook, X). This will help reinforce the message on different social networks.
- YouTube Collaborations: Creating detailed content such asproduct reviews, tutorials or vlogs where your brand is the protagonist.
- Blog posts: There are bloggers who specialize in different industries and have great reputations. These channels can be used to create more dense content, such as guides or product reviews.
Read more: Top content marketing strategies for e-commerce in 2024
3. Hashtag and co-branding strategies
Use specific hashtags related to your campaign and collaboration on co-branding projects . You can also include content series, joint giveaways or online events. This way, you will be able to expand the reach of the campaign.
Now you know what an influencer is and how your brand they 7 outdated seo strategies you should abandon immediately can help your brand, but… How do you apply all this information? Here is a mini guide to creating a marketing campaign with influencers .
Step by step to create an influencer marketing campaign
In this step-by-step guide, we will guide you through how to successfully run an influencer marketing campaign .
1. Define the goals you want to achieve
Ask yourself these questions: Do you want to increase brand awareness? Increase your followers? Achieve sales? Whatever it is, remember that youraimIt must be measurable . This will help you adjust the strategy in the future to improve it.
2. Select and contact the right influencers
Much of the success of your campaign depends on the harmony between the influencer, their audience, your brand or product and the values it represents. It is important to have a thorough understanding of your brand’s target audience , how they behave and what their needs are. Based on this, you will be able to choose the right influencers: always think about your buyer persona and your previously defined objectives.
How to Contact Influencers for a Collaboration: Dos and Don’ts
3. Plan the actions you will carry out as a brand together with the influencer
This is a good step to think about as a team . How do you want to involve the influencer in your brand? Do you expect them to recommend your products or services? Do you want them to use them or show how they work? Are you going to include them in offline promotional actions your telemarketing forum brand such as events? In any case, try to listen to them and be open to suggestions. Content creators know their audience better than anyone else and know what might best fit. To do this, it is advisable to communicate everything to them through a brief and make them part of the campaign.
Learn how to create an effective influencer marketing brief: Best practices and tips
4. Run, measure, adjust and retest
After planning, it is time to put everything into action and measure the effects that are being obtained. Analyzing results is essential to detect what works best, to be able to make corrections and to determine whether the objectives have been achieved or not.
We hope that in this post you have understood what an influencer is and how you can take advantage of it in your brand strategy. Remember that at Influencity we have a platform specialized in influencer management to take your campaigns to another level of effectiveness .Request your free trialand grow your brand with influencer marketing.