A microsite is a small, independent website. Its most important features are size, simplicity, clarity and temporary nature. A microsite is, in a way, a subsidiary website, with the official website of the company as its parent. A microsite usually has no reason to exist independently, but it is not impossible. The information it provides is supplementary information and after a certain period of time it usually loses its meaning and relevance over time.
What is a microsite for?
Its purpose is not to inform the customer about the company or the operator, as the parent website does. On the contrary, a microsite promotes an event, highlights an activity or draws attention to a specific promotion. It is important to remember that you want to sell a product through a microsite, not a company. Therefore, save lengthy information about the company for other purposes.
The main goal of a microsite is to get customers to buy your product or service. The microsite should accomplish this task at least to cover its own costs. It should be created cheaply, quickly and efficiently.
There is only one parent website, but the number investor database of microsites is unlimited. If you provide services in different areas, you can create a microsite for each activity you perform, or create a microsite for each region you operate in.
Microsite features
Individual projects – Using a microsite is absolutely necessary in this case. Visitors often don’t want to spend hours searching for information about events or new products on the parent website. A microsite can effectively collect and organize this information.
Content and volume – Through a micro-site, you can narrowly focus the published content on one service or area. It is possible to share more information than on the parent website, because even a large volume of text still does not exceed the volume of the company website. This makes it possible to share what would not be possible elsewhere.
Simplicity and clarity – It is advisable to telemarketing forum use a simple graphical interface and navigation. The site visitor should know at first glance what the site is for.
Integration – The microsite is easy to link to your parent company website or share on social media. For example, you can hide it in a banner where sunshine and various clouds it will load automatically when a website visitor clicks on the ad.
Support – A microsite usually serves as a complement to a company website , but it can also exist independently.
Custom domain – A microsite has its own internet address, so you can use words in the link bar that relate directly to the service you offer. A more specific domain name will also carry more weight with search engines.