Think about it this way: without data, you can’t define your persona, which in turn makes it harder to create more specific campaigns for a specific audience; and without these campaigns, you will inevitably increase your expenses, as it’s like shooting in the dark.
And losing money is not what you want, do you agree?
Sales funnel analysis is the stage at which you can determine what your ROI (Return on Investment) is .
This way, it is easy to measure where failures are occurring, as well as identify those areas that are generating more satisfactory results for your business.
Next we will discuss
The ways to carry out this step:
Web Analytics
Web analytics tools are everywhere and are essential for your company’s marketing analysis. The best-known in the sector are Google Analytics , Search Console , Yandex Metrics , but there are many others.
With the help of these tools, you can use data to measure country email list the behavior of your audience on your digital media, that is, you can obtain a survey of how your online strategy is performing.
Marketing Business Intelligence
BI marketing is a fairly recent concept when it comes to Internet marketing.
In short, it is a set of tools dedicated to collecting, analyzing and monitoring data that aims to provide detailed information to sales teams.
As you may have noticed, Inbound Marketing new search features from google allows you to attract potential consumers to your brand by creating valuable offers and content that solve their needs.
But that’s not all! By providing Advantages of Inbound caseno email list comprehensive, specific materials within your area of expertise, your visitors create a bond of trust with your company, which leads them to promote your brand to more people.