Why not take advantage of that farewell to be creative and be able to capture that user again?  There are  original unsubscribe messages that are really original and effective. Taking advantage of this element can provide you with improvements that you would never have imagined.

The hard moment of farewell

Saying goodbye does not mean you can’t get in touch for the last time with the person who wanted to listen to you. The goal of these messages to say goodbye to a subscriber is always to give them a wake-up call. To surprise them so that they regret their decision. Generally speaking, there are three ways to acknowledge a subscription cancellation in order to keep the connection running:

1. Use your website’s unsubscribe page to post a compelling message that reminds users of your value proposition and the benefits they get from subscribing to your newsletter.
2. Offer them options to modify their subscriptions , whether it’s to change their frequency or opt for another list that better suits their needs or interests.
3. Invite them to join the brand on your social media channels , user forums, or anywhere else you manage. Anything goes to create communities of like-minded users.

Broadly speaking, these are just three ideas you cameroon phone number data can use to say goodbye to a subscriber. However, below you will find many more messages for those users who want to unsubscribe.

4 examples of messages to say goodbye to a subscriber

There is a lot of potential for an unsubscribe page. While it may seem like a lost cause for a user who finds themselves on this page, the message you which mailchimp alternative is better? create may actually offer them the chance to change their mind.

Users don’t want to be bombarded with emails that don’t matter to them . That’s why it’s important to take your time to create a good strategy that addresses users’ interests. It’s essential to know your audience before they reach the email leads database unsubscribe page.

Take note of the following tips to grow your email list, not lose any users, improve your open rate and send emails that people actually want to read:

1.- Vimeo

Vimeo uses an image of two robots as a visual element in this case. It is a humorous nod to the breakup of a relationship. But they also add messages to say goodbye to a subscriber that are perfect because they give a user the option to change their subscription type.

They make sure to give their subscribers the option to change their mind by simply updating what they will receive.  This way they have the option to choose how the brand keeps in touch with them.

This case is perfect for those users who feel that a brand sends too many messages per week. After all, a subscriber who receives one piece of content per month is better than a lost contact.

2.- Bonobos

Bonobos offers multiple options to choose how often you want to receive emails. At the same time, it connects them with some emotion, which really makes the brand bring a twist of creativity to the messages to bid a subscriber farewell. It is a different option that a user is not used to. And today’s digital marketing is geared towards surprise to create impact .

Plus, if you decide to upgrade your subscription, the next message you receive is also perfectly executed. Once renewed, you receive an email telling you that your new subscription has been successfully saved. And, most importantly, it gives you the option to connect with the brand via social media.

3.- J. Crew

Here’s another example of a subscriber sign-up email that’s related to product features. You can subscribe only to emails related to a specific type of clothing or gender.

This is a great tactic for e-commerce businesses to use their products as a key element of their newsletters. By offering the option to choose to receive only specific information, you are segmenting your audience . And, consequently, users will only receive messages that are of real interest to them. Plus, as a brand, users are making it easier for you to perform a segmented analysis of your database.