Differences between marketing automation and email marketing software
Do you know the main differences between marketing automation and email marketing that you should take into account? Many […]
Digital Marketing
Digital Marketing
How to create a retargeting campaign from scratch
Retargeting, also known as remarketing, works by having users interact with specific online ads from the sites that the
Digital Marketing
12 tips to optimize the conversion funnel
Making the route that users follow to reach a destination efficient. That is the goal of optimizing the conversion
Digital Marketing
Harness the power of video in your email campaigns
Don’t hesitate to add video to your email campaigns. The use of video in newsletters is becoming more and
Digital Marketing
Learn from this data to boost your online marketing strategies
Shortly before the end of 2017, Antevenio shar the 15 marketing statistics that would triumph in 2018, essential for
Digital Marketing
6 emails that boost your ecommerce sales
As you might expect, certain emails are more effective than others when it comes to generating sales. But do
Digital Marketing
Discover the best spring landings
The best thing about reviewing spring landing pages is that you will not only be able to get inspired
Digital Marketing
How to define a perfect conversion funnel
Defining a conversion funnel necessarily involves understanding each and every phase through which a lead moves until becoming a
Digital Marketing
How to effectively reuse email templates
Reusing email templates to adapt your email delivery to each campaign will help you save time and resources in
Digital Marketing
6 reasons why your Marketing Automation strategy is not working
An effective Marketing Automation strategy reduces lead generation costs by 25%. And if you haven’t experienced that relief, it
Digital Marketing
The 5 worst usability errors on a landing page
Some brands fail to pay attention to several of the basic aspects of achieving a quality user experience and
Digital Marketing
Small mistakes that kill your site’s conversion
If there’s one thing that’s clear in digital marketing, it’s that the small details matter . And even more