Getting your emails read is no easy task. Every day, your users receive a large number of emails and often they don’t have time to read them or they simply don’t want to respond. But you must always ensure that your opening rate is high. To do this, there are some tips to get…
The origin of the right to data protection is linked to the Right to Privacy. In 1890 Samuel Warren and Louis Brandeis published “The Right to Privacy” (4 Harvard LR 193 -15 December 1890-) a novel article written with the conviction of the need to protect private life , but already in 1879, the…
Why use Gestalt law to improve the web design of your pages? Basically, to achieve simplicity and clarity in your designs . Gestalt laws, in general, focus on explaining how the figure, background and form of an object or design should be. They were develop in the early 20th century by psychologists who believ…
There are many options and variations when it comes to using a welcome email. As many as you can imagine. And although it is very difficult to compile a list of the best examples, it is interesting to have a base. Whether it is for inspiration, motivation or to advance your learning. There are…
One of the main requirements for your landing page is that it is optimized for search engines. There are certain characteristics that allow a landing page to be positioned, making it attractive to search engine algorithms. These algorithms are what decide whether or not a page can appear in the first results. There are…
TABLE OF CONTENTS 10 keys to GDPR compliance 1. «Consent, affirmative acceptance» 2. “Privacy by design and by default” 3. «Risk Analysis» 4. “Record of processing activities” 5. “Notification of a security breach” 6. “New rights for data subjects” 7. “Data Protection Officer” 8. “Higher level of information and transparency” 9. “One-stop shop” 10….
The moment you send an email in a marketing campaign and decide which segment to send it to, that is, the moment you decide to send emails in segmented blocks, can be crucial for its opening. And, this is where the scheduling you do of the email sendings will become very valuable for you….
Do you know how to use artificial intelligence in your email marketing strategy? Artificial intelligence is on the lips of all marketing managers. Both A/B testing and email personalization are changing the digital marketing landscape. And, above all, that of email marketing. Although some people think that email marketing is outdated or doesn’t Do…
Email is part of the digital marketing strategy for most brands. Email is a versatile, easy-to-measure, and, to a certain extent, economical form of communication. However, email campaigns do not always give you the expected results. You have to optimize your email campaigns to make them successful by relying on professional platforms that help…
Do you know the main differences between marketing automation and email marketing that you should take into account? Many brands use marketing automation and email marketing software as synonyms without understanding that they are complementary but different tools. Both strategies rely on email with the goal of nurturing an audience or driving traffic to…
Retargeting, also known as remarketing, works by having users interact with specific online ads from the sites that the consumer has visited. Do you want to learn how to create a retargeting campaign with MDirector from scratch? With the MDirector CRM Retargeting platform, you can add a cookie to each user in your database…
Making the route that users follow to reach a destination efficient. That is the goal of optimizing the conversion funnel. But what exactly does it mean to say that the path must be efficient? Effectiveness refers to meeting the set objectives. As you know, optimizing the conversion funnel necessarily involves working on each of…