Don’t hesitate to add video to your email campaigns. The use of video in newsletters is becoming more and more common in email marketing campaigns. With video you can achieve a different communication and improve your performance. Email marketing remains one of the most effective digital strategies, one of the best ways to communicate…
Shortly before the end of 2017, Antevenio shar the 15 marketing statistics that would triumph in 2018, essential for boosting online marketing strategies. But which of these statistics have come true? Which ones can you trust today? What more information can be extract for future actions? Given that the state of digital marketing is…
As you might expect, certain emails are more effective than others when it comes to generating sales. But do you know which ones are sales emails? Are you sure you’re using them in your strategy? And most importantly, would you say you’re optimizing them for maximum performance? One of the best tips you can…
The best thing about reviewing spring landing pages is that you will not only be able to get inspired and get ideas for creating content, but you will also be able to discover what the design trends are for 2018. And that, as a starting point, is really important. Just as your marketing calendar…
Defining a conversion funnel necessarily involves understanding each and every phase through which a lead moves until becoming a customer. However, it is also important to be aware of its potential as a tool. Think of it this way. Has there ever been a time when you think you’ve done everything you can to…
Reusing email templates to adapt your email delivery to each campaign will help you save time and resources in your company. If you create a good template design from the start to send your email marketing campaigns, you will be able to create campaigns in a very short time. It is not necessary to…
An effective Marketing Automation strategy reduces lead generation costs by 25%. And if you haven’t experienced that relief, it doesn’t mean that marketing automation isn’t as powerful as it’s cracked up to be. It’s just that some part of your strategy has been left halfway and isn’t allowing you to move forward. PR 20/20’s…
Some brands fail to pay attention to several of the basic aspects of achieving a quality user experience and make serious usability mistakes on a landing page. Regardless of whether someone is browsing on a laptop, desktop computer, or smartphone, your audience expects a consistent and intuitive user experience (UX). A bad experience can…
If there’s one thing that’s clear in digital marketing, it’s that the small details matter . And even more so when they’re the ones that generate the errors that kill your website’s conversion. Or do you only care about the big strategies? When it comes to website conversions, it’s the little things that make…
Marketers have discovered that storytelling techniques work. Why? Because the brain is wired to process and store information in the form of stories. When you hear that ” once upon a time” there was a certain character in such and such a place, the mind is transported to that imaginary scene. Stories are irresistible…
Do you want to optimize communication with your subscribers? Would you like to maintain a fluid conversation with them at the right time, with the right subscriber and with a personalized message? Don’t hesitate. Marketing Automation will allow you to personalize and automate communication with your subscribers in the most effective way. A study…
If you want to sell more shoes with email marketing, you should also know that sending personalized emails is the most effective marketing strategy and works especially well in the footwear sector. TABLE OF CONTENTS 3 keys to selling more shoes with email marketing 1.- Personalization 2.- Automation 3.- Email design Personalization examples A.-…