SMS Marketing, when viewed in statistics, never fails to impress. In fact, mobile has changed the rules of the game once again. In fact, the trend towards using a mobile for everything has completely changed the way brands communicate with their audiences. And therefore, the way company-customer relationships are created. As a result, the…
Using marketing automation strategies to build loyalty in your campaigns will lead to greater efficiency and results. The goal is to develop complex marketing processes that, naturally, could not be done so easily. With this type of marketing, you get greater control over all marketing actions. In addition to being more efficient, you will…
One of the most powerful tools that a digital marketing specialist has at their disposal is marketing automation workflows. However, not all of them are the same or meet the same objectives. Do you know which workflow is the most effective for your business? Lead management takes time, resources, and strategy. A big part…
Absolutely every brand is always looking for new and innovative ways to capture more potential customers and turn them into loyal customers. Until recently, registration forms helped companies achieve this goal. For many years, marketers would place “ Contact Us ” forms on their website in the hope that interested users would contact them….
The adoption of an SMS marketing strategy for tourism companies is at the forefront of digital marketing. If a few years ago technology and the tourism sector were not intertwined, now they do nothing but work together. Mobile phones are used for researching and planning trips, among other things. They contain boarding passes, travel…
Successful digital marketing consists of renewing yourself every day. That’s why there’s no room for any kind of error, no matter how basic. For example, when designing a landing page with mobile first in mind. Something as basic as a poor adaptation to mobile can lead your business to ruin. In fact, today’s advances…
The keys to digital marketing in 2018 cannot be summed up in 15 points. In fact, there is no exact number of keys and steps to follow. Although you can make a selection of the factors that you should not overlook during this year. So much so that today you will be able to…
Ecommerce marketing automation is one of the keys by which some ecommerce spaces have managed to increase their sales forecasts. In fact, according to Forrester’s “ Gauge Your L2RM Progress And Success ” study , the number 1 benefit of marketing automation is the ability to generate more and better leads . However, to…
Despite having a wide range of channels at our disposal, we always look for the one that achieves the best results and the greatest impact. In this sense, it is no surprise to find examples of political email marketing struggling to compete. This channel is promising. In fact, it is the fastest and most…
Carrying out an email marketing strategy for the return from vacation can be easy with a little practice. The difficult part is creating a strategy with clear objectives that are, at the same time, realistic and bear fruit. Summer is coming to an end. And September is one of the dates marked in red…
We hear more and more about Mobile Marketing . A field of digital marketing totally focus on specific promotional strategies for mobile phones and their entire environment. And in which landing pages for SMS marketing are an essential element. One of the techniques that continues to have very good results today is SMS Marketing…
Long vs. short subject lines are one of the dilemmas of today in email marketing. The length of the email subject line is of vital importance. Companies need to achieve a high CTR to know that their campaigns are getting good feedback and that they can move forward. However, marketing experts have not come…