Knowing which types of newsletter are suitable for each moment is essential for a brand to be successful. Today, email marketing is still a good and effective marketing strategy. Working well on email messages will save you a lot of time and effort. And it will increase your conversions. Depending on the business you…
Do you know what Email Subscriber Lifetime Value is? On too many occasions you will find yourself questioning whether the digital marketing actions you are implementing are being effective. If the efforts you are making are bringing you a direct or indirect benefit. Or if, on the contrary, they are being a real drain…
Sampling the best web design books can help you improve your digital spaces. Web design has become one of the differentiating aspects for any self-respecting brand. That’s why it’s always good to have a basic understanding of web creation. Something you can achieve by reading the web design books on this list. A good…
Do you take care of the thank you pages that convert in your e-commerce? Or, like many brands, are you one of those who leave the texts that appear by default? Thank you pages are those that are displayed once the user has registered or made a purchase on your website. Although many websites…
There are many companies in Spain that are doing well in Inbound Marketing. The market has undergone many changes in recent years, so marketing departments have had to implement new strategies to stay competitive . Inbound Marketing is a technique that the vast majority of brands have opted for to increase the sales of…
Optimizing email marketing preheaders is one of the keys to success in any email campaign . However, it is often forgotten when it comes to writing emails. But you should know that the preheader, along with the subject line, are two fundamental elements for your emails to obtain a good opening rate . Remember…
Writing the best SMS marketing copy is the best way to take advantage of this channel. You may be surprised to know that SMS marketing is one of the star tools in many of today’s digital marketing strategies. It is a channel that some companies have considered obsolete. But the reality is that SMS…
Have you consider that geolocation and email marketing concepts can help you in your marketing strategy? Email marketing is one of the most widely us customer acquisition techniques in all companies. It is one of the best ways to directly reach the most intimate circle of your audience. Customers have internaliz that email is…
Do you know how to capture and nurture leads on Telegram channels? Do your marketing strategies rely on new digital channels? Telegram is a popular messaging platform that has become an interesting channel for marketers. Learning how to use this space for content promotion can be essential to increasing your sales . Basically, because…
Did you know that you can boost your email marketing campaigns with Instagram? You’ve probably heard a thing or two about Instagram and email marketing . You’ve heard that email is a faithful tool in the marketing business; and you’ve probably heard that Instagram is a powerhouse in the social media scene . But…
Do you know how to create GDPR-compliant forms that fulfil their function? Since May 2018, all companies that market services within the European Union must comply with the characteristics of this law. A regulation that seeks to protect users. Regardless of the size of the business, all those who process user data must apply…
Persuasive landing pages are more successful in terms of the number of conversions they achieve. You have managed to attract a user’s attention and they have reached your landing page. Now what? Whether the user stays on the page, finds out about the offer and finally registers or makes a purchase is not something…