In 2022, Buen Fin will take place on November 18, 19, 20 and 21. During these days, brands, businesses and stores offer general discounts on goods and services . The main premise is to support the family economy, encourage activity in the domestic market and strengthen formal commerce, as well as guarantee basic consumer rights.

Why prioritize email marketing for Buen Fin?

This is a crucial time for your brand. Not only is a large part of your potential annual profits at stake, but also your relevance within the sector. Therefore, you cannot just try things out or diversify your campaign across multiple channels .

Consumers are eager to see the deals and finally buy the products that have been sitting in their shopping carts for a long time. And the best way to “calm” that craving is by bringing your deals and promotions directly to them. And belgium phone number data the best place is a space they visit daily: their inbox.

There are also other reasons to advocate for an email promotion for Buen Fin 2022:

• Segmenting your database . Not all offers likert scale: what it is and how to use it in email marketing surveys are of equal interest to all your audiences. Providing what a specific niche really wants will increase your chances of success. Change the global perspective to offers targeted to specific groups.
• Savings on investment . Email marketing offers a very high ROI , above that provided by social networks. Going straight to the point, giving the email leads database consumer what they are interested in, is more convenient than launching large campaigns on social networks or in the media, where reception is more complicated to analyze.
• Build customer loyalty . Showing yourself to be approachable, along with a personalized offer, will make the user reinforce the concept they have about your brand. A good experience during the Buen Fin will make them consider you for future purchases. They will even recommend you to their friends.
• Easy implementation . Setting up a campaign of this kind is easier than you might think. Nowadays, there are platforms that make it easy to create a commercial email using simple tools. MDirector software , with its drag & drop functionality, allows you to create a professional-looking email without needing technical knowledge.
• Get rid of old stock . Why not take advantage of these days of offers to free up space in your warehouse and also earn some money? Email marketing can be the key to selling items from past campaigns. A campaign with reduced prices can bring you more joy than current products.

Basic points for an email marketing campaign for the Buen Fin

If you have already decided to carry out an email marketing campaign aimed at Buen Fin, there are several concepts that you need to be clear about before launching it:

1.- Act before the arrival of special days

Planning ahead is essential to get the attention of potential customers. Keep in mind that during these dates all the brands in the sector will be working hard to get sales. Therefore, waiting until the days of the celebration may be too late. You have to start working earlier.

Email marketing for Buen Fin can be approached in several ways. You can run a campaign in the weeks leading up to it, with items at a special price . Here you can work with prices and discounts that will not be available on the main days. It is a way to capture the attention of customers in view of the big campaign in November.

This option, in addition to introducing your company’s name into the consumer’s mind , helps you obtain income that you can later use to promote items more strongly during the Buen Fin.

On the other hand, an email campaign offers the possibility of showing the catalogue that will be available on those days, as well as the discounts that will be applied. This way, buyers can store what they are interested in on their wishlist and then make the purchase when the opportunity arises.

2.- Offer the possibility of free shipping

Nowadays, it is extremely difficult to find shops or companies that do not send the purchased products to the buyers’ homes. Leaving aside small businesses, which are more focused on local sales, online sales are already a reality for SMEs and large companies.

The subject line of your email is the big bait to get the recipient to open it. This is where showing the different shipping options you have can help. According to Marketing Land , mentioning that you provide free shipping increases the opening and conversion rates by almost 15%.

If this is not your case, include your best option: 24 to 48 hour delivery, in-store pickup, lower shipping costs during the Buen Fin, etc. But always include a modality that is attractive so that the recipient continues reading what you offer inside the email.