Do you apply artificial intelligence in your email marketing strategy?
Do you know how to use artificial intelligence in your email marketing strategy? Artificial intelligence is on the lips of all marketing managers. Both A/B testing and email personalization are changing the digital marketing landscape. And, above all, that of email marketing.
Although some people think that email marketing is outdated or doesn’t Do you apply work, the reality is quite different. In fact, for every dollar spent, email marketing generates $38 in revenue. So who’s to say that email marketing doesn’t work?
Applying artificial intelligence to your email marketing strategy makes perfect sense. Now you’ll see why it’s a must-have for your digital marketing strategy.
TABLE OF CONTENTS
What is artificial intelligence (AI)?
Data for decision making
Ways to apply artificial intelligence switzerland telegram phone number list in your email marketing strategy
1.- Segment your database
2.- Recommend products to increase conversions
3.- Obtain customer information at every point in the customer life cycle
4.- What is the best time to send your email and increase the opening rate?
5.- Marketing automation
6.- A/B Test
Use software for sending emails
What is artificial intelligence (AI)?
Artificial intelligence in your email marketing strategy
Artificial Intelligence imitates the characteristics of human intelligence. According to Wikipedia, artificial intelligence (AI), also called computational intelligence, ” is intelligence exhibited by machines .”
In computer science, an ideal ” intelligent ” machine is a flexible, rational how to clean your email marketing database step by step agent that perceives its environment and takes actions that maximize its chances of success at some goal or task. Colloquially, the term artificial intelligence is applied when a machine imitates the ” cognitive ” functions that humans associate with other human minds. Such as ” learning ” and ” problem solving .”
AI terminology can be confusing. But what you need to be clear about is bw lists that in marketing, artificial intelligence refers to the ability to analyze a lot of data and then learn from it. Lots of clean, actionable data. Applying artificial intelligence to your email marketing strategy can therefore help you get to know your audience.