Staying in touch with your employees is Effective Employee one of the keys to your business’ success. You not only show interest in your human capital, but also closeness, which makes them feel integrated.

It is also an excellent way to keep them informed of everything that is happening in the company . In addition, it is a way to motivate them, which in turn generates better productivity. Remember that your team can become ambassadors for your brand.

Points to note in an employee newsletter

To be more certain that this strategy is a good idea for your company, you need to know the benefits it can provide. What you will read below will undoubtedly motivate you to design an employee newsletter:

• • They allow you to have a greater reach and reduce production costs. In addition, it is a medium that is immediate and easy to disseminate, taking into account that you already have the contact list.
  • You can segment the content. The best Effective Employee thing is that you know that the employee is interested in the information.
  • It is ideal for fostering a good working environment, since you can share information relevant to the team, such as the activities carried out by the different departments, their achievements and other special events.
  • This format allows you to create attractive designs that perfectly complement the company’s corporate elements. Colors, typography , images… must be in tune with your brand image.
  • It enables the marketing and communications department to automatically obtain response and interest data. This will help you plan the next actions.
  • If you wish, you can vary the frequency of the newsletter. You can also direct employees to other channels, such as the intranet, internal magazine, company pages, etc. There they will be able to find more detailed information.
  • Your employees can participate in the creation of the content through interviews or testimonials, which makes it possible bulgaria phone number data to use a more friendly and informal language.

What functions does the internal newsletter have?

There are certainly many aspects of employee newsletters that can help you strengthen internal relationships within your company. But now it’s time the importance of ip reputation in the success of your email marketing campaigns for you to learn about the exact functions that newsletters perform:

1.- Inform

Newsletters are mainly used for information purposes. In the case of companies, they are usually used to distribute internal information. This is aimed at a very specific audience, that is, employees of different departments. The idea is to keep them email leads database informed about what the corporation does and the achievements it obtains.

These newsletters are ideal for sharing the history and values ​​of the workplace . They also cover internal regulations, benefits programs, social responsibility, etc. In addition, it is an excellent guide to maintaining a good work environment. You can include tips on workplace health and safety.

What else can you add? Courses and initiatives offered by the company, vacant positions, internal promotions, among other things. You can use it as a news diary to report on events, openings and appointments . You have endless options that will allow you to gain the trust of your entire work team.

2.- Share

It is essential that you share with your employees the internal decisions that are made for business growth . Remember that they are the foundation of your company and you cannot leave them out. This does not mean that you should publish absolutely all the actions you carry out, but those that may involve your staff.

When you present your long-term business strategy, you are showing a guarantee that will allow you to retain human talent. The idea is to make them feel part of the development and growth of their workplace . It is important that you are transparent, do not magnify the information, just speak the truth.

Choose topics that align perfectly with the company’s mission, vision and values. This way, they will always be present for the employee. You can also share annual results, strategic plans and objectives, whether short, medium or long term.

3.- Zoom in

One of the objectives and functions of corporate newsletters is to get closer to employees. But breaking down this wall of social and hierarchical strata is often a bit complicated. For this reason, it is necessary for the CEO and the management team to be involved in the creation of these newsletters .

The goal here is to allow everyone to contribute ideas that are visible. It is a way of bringing the company closer to its human capital. To do this, you can do editorials and personal interviews that go beyond life within the company. The idea is for employees to get to know the person behind a position.

You have the option of creating a more personal channel, in which there is the possibility of generating good feedback . Place a text box where company members can leave their comments.

4.- Involve

In the previous functions, enough space was given to the company, but the idea is to integrate the workers. You must give them the prominence that each one deserves. Remember that thanks to them, the company continues to obtain good results. Therefore, you have to make them feel like a fundamental part of your project and future plans.

This type of newsletter can be designed in a less corporate tone, that is, more approachable and friendly. The content can be created by the employees themselves; there is nothing better than a good testimonial. Short reviews of how they live the brand values ​​and how they apply them can also be included.

You need to get all employees involved, regardless of their hierarchy. Ideally, you should be inclusive. Consider that when human capital is involved in creating the newsletter, it generates more interest in reading it. And this will undoubtedly motivate other employees to participate in future ones.

Announce welcome and farewell times for employees and place a suggestion box. Also, post short videos with presentations of departments. The purpose of this is to make employees feel like an important part of the company.