Email providers are becoming more strict and restrictive regarding the messages that arrive in the inbox; they want to improve the user experience and ensure that everything the person receives is of interest to them. In this case, it is important to know what the filters are and how they work to avoid falling into the dreaded spam folder .

Tips to avoid spam filters in email marketing

All content within the message is evaluated: from the identity of the sender to what is said within the email. That is why there is no single factor to consider. However, there are tools such as MDirector that allow you to perform an anti-Spam test that evaluates your email before sending it to give you a percentage of algeria phone number data probability of being classified as spam. You should also pay attention to other details:

1.- Send your shipments from a trusted domain

One of the main criteria evaluated to improve how to add a calendar event to your email marketing campaign email deliverability is the domain. Sending happens between servers, so the trust and reputation of the sender is evaluated to ensure delivery to the inbox . The most advisable thing in this case is that you use your own or trusted domain. When you use a public one, the practices of other senders. Through that domain will affect the reputation of the domain, so if others spam, you will also be considered suspicious.

The main thing to know is that if email japan number list algorithms can’t determine your identity, they may interpret that as spam. A domain of your own will improve your sender reputation , prevent identity theft, and keep your image clean and trustworthy.

2.- Use an authentication method

One way to avoid spam filters in How to avoid email marketing is to authenticate the domain to legitimize it for mass mailing. The premise is that the filters can tolerate the mailing and prove that the email accounts through which these mailings are being made are legitimate.

There are different authentication. Protocols for this purpose: SPF, DKIM, DMARC. In the case of the first, it is a standard email authentication method and the most common. After all, what authentication seeks is to perform an analysis of the domain name that sends the email. 

3.- Pay attention to your IP reputation

The IP address is a series of numbers that form part of the identity of the network from which the sending is made. This identification is evaluated to determine the reliability of the network. Like the domain, the IP can also be shared, so the rule about the activity of other users that governs public domains also applies. On the contrary, when using a dedicated IP in email marketing , there is exclusivity .

A dedicated IP address requires prior. Preparation, that is, it goes through a “warm-up” phase that involves sending a low number of emails and gradually increasing them to maintain a good reputation. Having a good reputation for your IP address is vital for your emails to reach their destination.

4.- Optimize the content of your shipments

To avoid spam filters in email marketing, you need to carefully evaluate the content you send. Although these filters do not have.

• Brevity. There is no golden rule for the length of the perfect email, but it is important to make sure it is easy to read and doesn’t take up too much time. This is important not only for the sake of filters, but also for the user experience. In general, try not to go over 200 words.
• Exclamation marks. These are considered a red flag for spam filters. It is best not to use them and, if necessary, avoid overusing them.
• Text in red. Words highlighted in this color are also a warning for filtering. It is common to see this in real spam emails.
• Capital letters. It is not necessary to. Use a lot of them, since you give the impression that you are SHOUTING or that the text is hiding a certain urgency.
• Pay attention to your spelling. Poorly written words not only make you look bad, but they will also give you a bad rating in the filtering process.