Strategies to increase subscribers in email marketing

There are currently multiple techniques to increase the number of subscribers to a brand’s newsletter or email list. You don’t have to use them all, but it is a good idea to have a few fully mastered to get the most out of them and belarus phone number data achieve your goal: getting more users for your email marketing campaigns:

1.- Ask for the email to download content

Your business may have digital resources and media how to boost email marketing campaigns with Instagram to share with users. If this is your situation, you are in luck. A common practice to allow the download of these materials is to ask the user for their email address.

A type of content (whitepaper, document, form, etc.) is enabled for the user to download. To do so, they will have to provide you with their email address .

With this information, the user will not automatically japan number list be included in the list of subscribers, far from it, but it is the first step. With this path that has just been opened, you can begin to request that they subscribe to finally obtain the longed-for subscription. Establish a relationship with the client, show them your brand, your product or service and make them go from being a simple user to a subscriber.

This strategy to multiply subscribers in email marketing forces you to take several steps and stay on top of them, but the final response will be satisfactory. This action, for example, implies greater personalization in communication. Customers will feel integrated into the company from the beginning and you will show a more intimate side of your brand.

2.- Make personalized recommendations

Another way to increase email subscribers and reinforce engagement. Users highly value the personalization of the message and the work done by the company. Feeling that the brand cares about them, that it provides valuable solutions or alternatives, opens the door to a conversion or reinforcement of a two-way link.

If your company is able to personalize communication to the point of showing customers only the products that may interest them, you will be increasing your chances of success.

Personalized recommendations are a great hook for existing subscribers, but also for those who are yet to come . New customers who want to hear about your latest news will subscribe to your newsletter to get everything you have to say.

3.- Create courses and activities

 

Just as downloadable content is ideal for obtaining email addresses, seminars and online activities are even more so. Courses, such as webinars, are ideal for obtaining email addresses from users interested in your content.

The advantage of this type of subscribers is that they show interest and participation from the start . They are users who have entered into the dynamics of the company by taking part in some way. Their involvement will tend to be greater than that of other people.

But the benefits of courses and activities don’t end there, as they are also beneficial for the brand. Own content, such as training or webinars, make your website richer and more interesting for users. It’s about providing something more to potential followers. That something is your own, unique to your site and that they won’t be able to find anywhere else.

Prepare and promote your courses. Users simply need to provide their email address to subscribe to your email and take part in the training activities you organize.

4.- Request your subscription

Sometimes subtleties don’t work, you have to ask for things directly. Create an aggressive strategy in which you ask your potential subscribers for their emails. Give them something in return and offer them benefits for subscribing to your newsletter.

You can implement this action through posts on social media or through widgets on your website . The sidebar of a page is an ideal place to incorporate elements such as these calls to action. Likewise, calls to action are also often incorporated through a pop-up window that appears as the user reads the page or visits the content.

One thing that often puts marketing experts off is the possibility of scaring users away with overly aggressive messages. Sometimes it’s necessary not to think about it and just launch the message straight away. Try out various types of messages, varying the degree of aggressiveness of the message itself. Through A/B testing, boost the one that has given the best results and you’ll know what level of aggressiveness your users tolerate best.

Also, place these messages on the home page. It is not the page with the most content, sometimes it is just a summary, but it is an effective way to attract more customers. Most users land on the main page, so including these messages there will be an advantage for you. You can also take advantage of landing pages to direct the message requesting subscription there.

5.- Use Ads campaigns

You can always resort to advertising to give visibility to your email marketing campaign. PPC advertising campaigns can be ideal for promoting your service thanks to the segmentation they enable. Send messages to convince users who fit your ideal customer profile that subscribing is what they should do.

You will be gaining visibility for your campaign, but also awareness for your brand . Users must know you in order to subscribe, and without advertising it is not possible to achieve the impact you expect.

You can send direct subscription messages, as well as promote other proposed actions and strategies. You can promote your courses, your downloads or your personalized recommendation service for which you stand out. Advertising will give you a position and then it will be your job to make it profitable.

The main advantage of advertising is that you would get subscribers at a reduced cost. PPC campaigns are usually not very expensive, so you can consider getting subscribers using this method.