How to do email marketing in 2018
An adequate email marketing strategy remains vital for any brand seeking profitability. A study by DMA shows that email receives an average of 30 times the return on investment . Email marketing is therefore essential for 2018.
Email remained the preferred medium for brands to communicate with customers in 2017 and will continue to be a highly effective channel going forward. However, email delivery techniques are constantly changing. Discover some new and old email marketing trends that can make your digital marketing strategy stand out.
TABLE OF CONTENTS
Techniques for email marketing in 2018
1.- Personalization
2.- Segmentation of mailing lists
3- Multichannel experiences
4.- Interactive emails
5.- Make your emails visual
6.- Follow the trend of minimalism
7.- Close communication
8.- Responsive design
9.- Email automation
Techniques for email marketing in 2018
1.- Personalization
Personalization
Email marketing has been one of the first digital uk telegram phone number list marketing How to do techniques to integrate personalization into its deliveries. The ability to create individualized experiences has given email marketing great advantages when it comes to personalization .
However, until now, this personalization has been based primarily on past events. You’ve probably received emails after purchasing similar products. Or emails reminding you to return to abandoned carts you’d previously left behind.
However, consumer expectations
A have also changed. Emails about past actions are no longer email marketing to improve the customer journey: practical guide with examples expected, but rather the interests and needs of the individual. “ In 2018, email personalization will start to move toward what’s next rather than what was ,” predicts Alex Williams, Creative Director at Trendline Interactive .
On the one hand, there is the possibility of automating emails and, on cmo email list the other, Big Data. This translates into the possibility of personalization that is sought when doing email marketing. These characteristics allow taking advantage of content and information relevant to mass audiences in a personal way. A whole potential to be exploited by the smartest brands.