Identify the most relevant We’ve just demonstrated the strong SEO potential of single-product sites compared to general-interest sites, for targeted keywords, particularly long-tail keywords. Want to launch your own single-product store and take advantage of this opportunity? You need to select a promising product range.
First, keep in mind that the single-product site market has already been exploited by others, and some product lines are saturated. For example, sites dedicated exclusively to selling cell phone cases or e-cigarettes are plentiful on the web. You can assess whatsapp number list the competitive density by researching the number of sites dedicated to a particular product. If you come across more than five sites on the first page, caution is definitely advised.
For example, type “Hammock Identify the most relevant sales site” into Google:
- hamac.fr
- cdiscount.com
- hamac-store.com
- tropical-hamac.com
- hamac-shop.com
- hamacenligne.fr
- natureetdecouvertes.com
- hamac-detente.fr
- rueducommerce.fr
- acandi.fr
Seven out of ten results on the first page are single-product sites
so the hammock niche is highly competitive.
You must also validate the choice of your range based on practical and economic criteria:
Ensure easy sourcing without having to how to book an appointment? build up large inventories. If you’re not a manufacturer yourself, you’ll likely need to consider dropshipping or single-unit production (3D printing) solutions.
Validate the economic profitability of your choice
If you position yourself on products with a “low average” basket, you must compensate with a high sales volume and/or a significant margin rate, with the lowest possible fixed costs.
- Validate the competitiveness of your prices or your quality positioning which must then be differentiating.
- Consider your legitimacy in this market. While this may be obvious to a manufacturer selling its products, it may be questionable for players without experience in this market.
Have you chosen the right range? It’s time to move on to the SEO stage!
Tip #2: Follow technical SEO recommendations
You need to start by building a quality website text services that meets Google’s SEO standards. I don’t intend to turn this article into an article on e-commerce SEO , as this topic deserves to be addressed in a separate article. But I can remind you of a few fundamentals here.