It’s essential to choose who to partner with based on more than the size of their follower base. Select influencers who align with your target audience and brand values, and who regularly share content that is relevant to your industry niche Identify the .
For B2B, successful partnerships can be stricken with subject experts such as journalists, academics and research institute leaders. Another opportunity is working with not-for-profits, especially when trying to raise awareness of an environmental or social issue your brand is keen to tackle. Finally, trade associations or even peer organisations can become the ideal partner when you’re trying to address a sector-specific challenge or raise awareness of an issue within your industry.
Build authentic Identify the relationships
Just asking the influencer to mention your phone number library organisation in a piece of content – whether that’s a video or a guest blog post – almost certainly won’t get you the results you’re after.
In B2C, it’s already becoming clear that influencer marketing must be based on more than a quick mention and a video sponsorship. Audiences can quickly tell whether brands and influencers are partnering purely for profitability purposes, or because they truly believe in each other’s work. And in B2B, this is even more evident.
Nurture relationships with relevant influencers find content with lots of backlinks beyond individual campaigns. Get familiar with their work (and invite them to get familiar with yours), find opportunities to make the most of each other’s networks, and discuss how you can provide mutual value.
Create collaborative content
Developing high-quality content that resonates with audiences is central to any successful collaboration. Explore different formats like guest blog posts, case studies, social media posts, videos, webinars and more.
Consider this as an opportunity to try out new czechia businesses directory formats in which the influencer might be an expert, and see how your audience reacts. Bonus tip: avoid micromanaging. Give influencers the creative freedom they need to develop content that will appeal to their audience, as well as yours.