Implement a coherent editorial Editorial strategy is just as important. I’ve compared the single-product site to a “giant silo,” but it’s important to structure this silo into different thematic groups . This way, you won’t be overlooking your keyword analysis and will be implementing a comprehensive semantic strategy in the process.
Let’s take the example of the site Rueduparapluie
which offers a logical categorization:
- types of umbrellas (folding, straight, golf, etc.)
- users (women, men, children, etc.)
- shapes and patterns (classic, bell, plain, checked, etc.)
- colors (black, blue, white…)
- specials (wedding, mini umbrella, large umbrella, storm umbrella…)
- brands (Aquarius, Incidence, Hello Kitty…)
The structuring of your silo will be based on phone number library your keyword analysis , with a focus on popular expressions, and on your knowledge of the market.
Zoom in on the RueduParapluie.fr menu
You will also need to be able to write unique content for each URL, which is sufficiently long, uses the correct vocabulary and is not duplicated or too similar to other pages on the site.
This editorial step is essential if you plan to sustain your business and maintain the SEO of your single-product site over time.
Tip #4: Don’t neglect the netlinking aspect
Netlinking is often the differentiating factor oxford summarizes five categories between two sites with similar technical and editorial optimizations. All other things being equal, it’s a site’s popularity that will allow it to overtake its competitor .
You should therefore also not neglect the implementation of a link building strategy . Take advantage of the specialization of your single-product site to thematize your link profile : this is your main opportunity and an asset against web giants like Amazon who will have a huge, but very general, portfolio of referring sites. On targeted keywords, you will come out on top because all the links acquired by your single-product store, obtained on pages with a similar or complementary theme, represent a nice positive signal sent to Google!
Ready to try the single-product adventure?
You’ve had the courage to read this article to the text services end, and I congratulate you: you’re clearly ready to read Tolstoy’s War and Peace in one sitting.
All that’s left for me to do is wish you good luck in your SEO and e-commerce adventure. At Hogwarts Digimood, help will always be given to those who deserve it… As long as you know the password (ps: it’s “sherbet lemon.