Traditional advertising is past its prime. Today, consumers reject brands that use harsh marketing techniques or intrusive advertising. The key to this change lies in trust. In fact, 92% of users trust recommendations from other users and 75.8% of consumers use social media to research products and services. Undoubtedly, the audience is attracted by recommendations and reviews left by influencers on the Internet. This data reflects a clear preference for a more trustworthy approach.more organic marketingand based on the credibility that influencers bring to their communities.
If you still have doubts, here are five reasons why you should incorporate influencers into your digital marketing strategy:
1. Consumers trust influencer recommendations
The last few years of the digital age have been transformative in terms of advertising. Today, we value the connection with influencers because they are shown as human consumers, in total symmetry with their audience . It is much easier to trust a brand used by an influencer we follow than to believe in a croatia phone number list product used by a seemingly unattainable and extraordinary celebrity. In fact, according to a study, 85% of users surveyed claim to actively follow influencers.
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2. Influencer marketing offers a higher ROI
Influencer marketing is positioning itself as one te influencer of the most profitable investments. Recent studies reveal that for every dollar invested in influencers, brands get areturnaverage of $5.78 . This is certainly a figure that far exceeds traditional advertising channels.
Plus, there’s the potential for the content on that post to go viral – the more it’s liked and shared, the more people will see it . If you do it right, you can have a snowball effect of shares that make your product ultra-well-known. There are few types of marketing that can offer such massive returns for such little investment.
3. Influencers increase brand awareness
People want quality content and brands that are backed by profiles and people they recognise and trust. That’s why influencer marketing provides brands with new opportunities, strengthening their authenticity and social media presence.
Influencers also help to “ humanize ” the brand in the eyes of users. Potential customers can identify with its values. This will lead to the creation of a community of consumers and, avoid the pitfalls of spam link building even better, a community of loyal followers .
4. They help you against ad blockers
Ad blockers are the biggest obstacle to conventional advertising. In fact, a high percentage of the population, especially millennials and Gen Z, adopt these tools in their browsers .
In this context , influencer marketing is the best alternative . Through quality content that users consume and share, you don’t have to worry about these extensions. In addition, theInfluencer MarketingOffers entertaining content that is not considered mere advertising in the te influencer eyes of the user. Remember that posts created by influencers provide value and are well received by the audience.
As a result, your ads will reach more people and you won’t have the telemarketing forum hassle of having to bypass an ad blocker. Instead, you’re creating marketing content that people actually want to see.
Influencer Marketing offers entertaining and educational content that is not considered mere advertising by the user.
5. They allow you to reach large audiences and new public segments
Working with influencers allows you to reach large volumes of people in a single action and achieve greater engagement with the public. The communities that are generated around influencers follow them because they like the content they generate or because they admire them . These are users who are more predisposed to carry out certain actions that influencers recommend to them.