Influencer marketing is all the rage in the B2C space, and has been for some time Influencer marketing . There are many reasons for the proliferation of partnerships between brands and influencers, mostly due to the size and loyalty of many influencers’ follower bases, and the level of engagement they can create once their content goes viral.
However, B2B brands have traditionally been a little more sceptical about influencer marketing. Firstly, it can be difficult to find people with a large follower base and whose content aligns with the niche topics and products often offered by B2B companies. Then, there is the issue of actually reaching decision-makers and building trust through influencer marketing. This is a significant challenge when purchasing decisions in B2B can involve multi-million budgets, with the risk that wrong decisions might even put someone’s job on the line.
Yet, when you Influencer marketing think about it
using influencers in B2B isn’t actually revolutionary. whatsapp number list Just replace the word “influencer” with “subject expert” or “thought leader”, and you’ll realise that collaborations between B2B brands and content creators are actually more common – and often more successful – than you’d expect.
So, what makes them work? And how can clean up your link profile: 4 options available to you you replicate the results of B2B brands that have successfully capitalised on the influencer economy?
Answering this question truthfully
will be crucial to helping you choose the right person or organisation to work with. Common reasons can be:
The influencer has access to data or information that you need. For example, a not-for-profit could provide relevant data about a specific social or environmental challenge your campaign is trying to raise czechia businesses directory awareness of, providing up-to-date information that you might not be able to access otherwise.
The influencer has a loyal follower base that trusts them and is likely to act on any issue they raise. This could be beneficial if you’re trying to circulate your campaign among a wider audience, ideally an engaged and responsive one.