However, these are not the only advantages of email marketing apps. Below you will find out what the most outstanding features are and which applications you can integrate into your campaigns through MDirector.

Types of app integrations in email marketing

Email marketing apps are key tools to integrate into an email marketing platform and enhance a strategy. In a way, they are accessories that improve the campaign and contribute to certain processes .

Before we get into the benefits of these integrations, it’s important to know what types of apps can be integrated into email marketing tools. Talking about “integrations” or “automations” may seem like more complex concepts than they really are, but in reality it’s just a matter of defining criteria.

Toda plataforma de email marketing de valor te va a permitir integrar apps. En MDirector, por ejemplo, es posible hacerlo de afghanistan phone number data forma sencilla y con la posibilidad de añadir varias

 

A.- Integraciones nativas

Estas son herramientas propias de la misma plataforma de email marketing, es decir, son «complementos» desarrollados exclusivamente fanto data para ella. Normalmente, la propia plataforma los diseña para mejorar los servicios que ofrecen a los usuarios.

B.- Integraciones de terceros

Como su nombre lo indica, son recursos que, si bien japan number list las puedes tener en tu plataforma de email marketing, también es posible tenerlas en otras. Son un tipo de integración que permite que dos plataformas se comuniquen sin tener que tener una integración nativa. Ejemplos de este caso serían, Zapier, Integromat o Integrately.

Así pues, mediante esas integraciones puedes unir otros programas con tu plataforma de email marketing. Su valor es que te ayudan a conectarte a otra herramienta. Por ejemplo, puedes conectar MDirector a Pipedrive a través de Zapier, puesto que no tiene una integración nativa como tal para conectarse de forma directa a Pipedrive.

Apps que puedes integrar en tu herramienta de email marketing

Una vez que ya sabes qué son las email 8 apps to integrate  marketing apps y cuáles las más frecuentes, es momento de puntualizar cuáles son las herramientas que puedes integrar para mejorar los procesos de las campañas de mailing, haciéndolas más coherentes y efectivas, a la vez que ahorras recursos. Se trata de distintas integraciones que puedes configurar en MDirector. 

1.- Gmail

Esta es una de las integraciones más utilizadas. Al integrar Gmail con una herramienta de email marketing, como MDirector, puedes potenciar la relación con futuros clientes manteniendo el flujo de conversaciones con estos.

Gracias a esta integración, puedes sincronizar los contactos de tu cuenta Gmail con MDirector. Si un contacto rebota en las comunicaciones que realizas con MDirector, puedes eliminarlo en tu bandeja de Gmail, o bien, recibir notificaciones en el propio Gmail a partir de la interacción de tus contactos con los correos electrónicos enviados a través de MDirector.

2.- Google Sheets

Esta es una herramienta de hojas de cálculo que facilita en gran medida el trabajo con bases de datos. En este caso, al integrar la aplicación de Google Sheet en tu herramienta de email marketing, puedes extraer información de tu lista de suscriptores para llevarlos a otras aplicaciones y utilizarlos a tu favor.

Additionally, if you also work with Looker, formerly known as DataStudio, integrating Google Sheets will allow you to view data in a more graphical way to know and visualize exactly how your campaigns are performing. These tools are also ideal for makingtrackingof user behavior regarding shipping.

3.- Hubspot

One of the best tools to benefit from email marketing automations , capable of improving customer relationships and receiving general reports. HubSpot connects to the inbox and once there you can track interactions, openings and obtain information about contact records within the HubSpot CRM.

Integrating this app with MDirector also allows you to create follow-up emails to maintain good interaction with customers . You can also improve response rates, track actions in email sequences, store attachments, and more.

4.- Salesforce CRM

This is a solution that can also be integrated into MDirector to manage relationships between the company and customers , providing unique information about each customer.

The Salesforce CRM app is designed to enable you to provide personalized experiences. This way, you can personalize marketing actions, gain and retain customers. It is also possible to optimize marketing and customer service strategies, improve requirements and solve common problems more efficiently.

5.- Google Analytics

This is another basic integration that is usually used by many companies to measure the overall performance of their campaigns . Its relevance is notable, since measurement is literally everything in email marketing. In this way, you can find out what the weaknesses of your strategy are and improve them so as not to continue making the same mistakes.

The idea of ​​integrating Google Analytics with a platform like MDirector will help you understand the entire customer journey. That is, if they received the email, when they opened it, what they did, if they visited your website and, in addition, if they made a purchase.

6.- Zapier

This integration allows you to automatically sync contacts. It can automatically generate contact lists in your tool with people subscribed from other voluntary sources such as Shopify , Meetup members, GoToWebinar registrants , PayPal customers , and more.

Additionally, by integrating Zapier into MDirector you will be able to synchronize subscription cancellations with your CRM and send thank you emails, among other actions that you can automate.

7.- WordPress

The WordPress plugin allows you to manage all email marketing communications with users from a website. It is a valuable tool that you can integrate into MDirector to increase traffic to a website, gain efficiency in communications and improve database management.

Among its wide range of functionalities, the following stand out:

• Create one-time deliveries of blog posts.
• Segment a database and send personalized mailings to specific lists.
• Select a different sender and template for each shipment.
• Add placeholders to templates to automatically include images from the post you want to send.
• Multi-language . The plugin is compatible with WPML and allows you to send newsletters for each language configured in the system.

8.- PrestaShop

MDirector offers you the most advanced PrestaShop add-on on the market , with a professional tool for sending email marketing and SMS. Flexibility is its hallmark. Its main advantages are:

• Time saving . The module synchronizes all your contacts by itself.
• The possibility of human error is reduced.
• Synchronous process . Every time a customer subscribes to your ecommerce platform, the contact will be entered directly into the database.
• Scheduling actions . This can be done periodically, once or more than once a day. This way, all the data will be sent and updated from your PrestaShop ecommerce to MDirector.

Regarding its functionalities, it stands out for the possibility of sending a campaign ofWelcome emaildirectly from MDirector. In addition, it is possible to synchronize a customer database between PrestaShop and MDirector, as well as create and send newsletters from this integration.

Why connect your email marketing tool with other apps

As you have already seen, app integrations in email marketing enhance your campaigns and strategies, so using them will provide you with multiple advantages:

A.- Import contacts

When you integrate email marketing apps to automate the contact import process, the tool helps you bring your database into the intended email marketing platform quickly and easily. This can be a simple process if you have a small list, but when your list has grown it can become a complex and tedious process, and you might even lose important data by doing the manual work.

One of the main advantages of integrations is this, importing contacts to ensure that all your contacts move from one tool to another, optimizing time and work.

B.- Personalize campaigns

Personalization is important to improve email marketing campaigns, which is why an app integrated into your email marketing tool can help you get to know your subscribers better in order to respond effectively to their needs.

It’s not just about sending emails in which you mention their name; on the contrary, it’s about understanding who they are, where they came from, what they want, what products or services they have focused on, etc. All this to generate content that is truly relevant to them.

However, obtaining this information is not always easy, because tracking behavior takes time and requires automations that collect this data and organize it for you so that you can later generate more appropriate content.

C.- Automatic responses

Integrating a tool that provides automatic responses every time a person makes contact is vital to maintain constant communication with future and existing customers. Response time is vital in email marketing, as it can be the difference between helping a customer complete their purchase or losing them forever.

It is therefore clear that one person cannot always be in charge of all contacts. When the flow is greater, a lot can be lost due to manual work. In this case, integrating apps into email marketing is the most appropriate solution to delegate this specific task and obtain better results.

D.- Increase ROI

When you manage to track and measure all your marketing actions , you can generally know what your strengths and weaknesses are. This whole process is much simpler if you have apps integrated into your MDirector profile. In your profile you can access tracking statistics and analysis of the emails sent, which allows you to measure their impact in terms of click rates, openings and conversion rates. Thanks to this information, you can identify the points to improve that will impact the ROI of your campaigns.

Another essential tool for synchronizing data across all the apps you use and better tracking campaign metrics is webhooks . They allow you to easily transfer data , trigger workflows, and schedule automations. All of this translates into time savings, resource optimization, and a greater chance of generating revenue.