OpenAI has announced GPT-4.5 , its most advanced artificial intelligence model yet, now available to ChatGPT Pro users. It is described as the best model for chat, and in particular, it brings users better understanding, broader knowledge of the world, greater creativity and more natural conversations. It focuses on the expanded OpenAI introduced GPT-4.5 ability to recognize patterns, make connections and generate more creative responses.
According to OpenAI, it offers more accurate answers and fewer “hallucinations” than its predecessors. Users now have access to up-to-date information, can upload files and images, and work more efficiently with text or coding. GPT-4.5 should be made available to a wider range of users in the coming weeks.
Google “Diversity Update”
Recent fluctuations in search rankings job function email list suggest that Google may have made a change to its algorithm that has affected local traffic to many websites. Joy Hawkins analyzed the impact of the Diversity Update on local search. The change is reducing organic search rankings, especially for businesses that appear in the local pack . Google is likely trying to reduce duplicate results. Businesses that previously OpenAI introduced GPT-4.5 dominated both sections have seen a sudden drop in organic traffic.
The solution to this problem can be to simply change the landing page in your Google Business Profile. If you link to an inappropriate page here, it can cause a drop in organic rankings. Testing has shown that changing to a different relevant page can improve both local and organic rankings.
If you have noticed a decline in your website’s search rankings, we recommend checking which page your company profile links to and adjusting it if necessary.
Marketing literature
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Continuous SEO for e-shops – lecture
Tomáš Novák from Marketing Miner attended the CzechOnline Expo 2025 conference, where he gave a lecture on continuous SEO for e-shops. What happens to your organic traffic when you stop doing SEO? A link to the entire presentation along with other materials, including a free SEO checklist, can be found here .
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The impact of AI Overviews on SEO – analysis of 19 studies
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ChatGPT Search in numbers: How is it doing with search?
ChatGPT Search users doubled between 2024 and 2025. Teresa Lee analyzes how SearchGPT is driving traffic, with Amazon as the main OpenAI introduced GPT-4.5 target and electronics as the most popular e-commerce category. However, the data shows that SearchGPT is not yet a significant threat to Google or Perplexity – it is more likely to complement traditional search engines than replace them.