The AIDA method is a model that is widely used in advertising and marketing. It is a model that describes the various steps that occur from when a person enters the awareness stage of your marketing funnel until they ultimately make a decision. That is, from the moment the consumer becomes aware of a…
Did you know that email remains one of the most powerful tools in any marketing strategy? However, creating truly effective email can seem like a complicated task for many professionals. From creating the content to delivering it to your guide on subscribers’ inboxes, there are many factors that can influence the success of your email…
Do you think that SMS marketing for the financial sector is an outdated trend? You might be surprised to know that it is still one of the most highly valued tools in communication strategies. Unlike other popular techniques in the sector, SMS marketing offers you possibilities that you can only obtain thanks to it….
Using gamification to grow your email list is an effective way to grow your database. Online games are very popular and provide a great source of income for those who develop them. For this reason, more and more companies are turning to them to attract customers and increase their sales . It is very…
Do you want to know which email marketing campaigns were the most viral in 2019? Sending the best email campaign is the goal of any company. In fact, email is one of the best strategies to establish a relationship with the public. In addition, one of its greatest advantages is that it allows you…
Creating landing pages for autumn is what many brands are already doing to take advantage of the season and promote their seasonal offers. Taking the seasons into account in marketing is as necessary as breathing. Especially those companies whose business units depend directly on them. Examples are the retail sector, travel agencies or leisure…
Email marketing is the cornerstone of effective communication and engagement. However, even when we harness its power to connect with audiences, the path can be fraught with obstacles that can undermine our efforts and alienate our subscribers. Recognizing the importance of learning from the experts, we turned to our team at Benchmark Email to share…
Despite the increasing competition in the digital world, email marketing remains a powerful way to promote your products and services . Sending email promotions is one of the most effective strategies to attract and retain customers. By reaching your potential customers’ inboxes directly, email marketing allows you to communicate in a personalized and effective way….
Email marketing remains a vital component of any digital marketing strategy , allowing you to reach your audience’s inboxes directly. However, designing visually appealing emails that captivate and generate engagement can be quite a create an email challenge, especially if you don’t have extensive design experience. This is where Canva comes in : an easy-to-use…
For many people, digital marketing is their dream job. Whether you want to land a new job this year or want to become a digital marketing expert, make a career change, leave an office job to travel as a remote digital nomad, or improve your skills in your current marketing position, we are here to…
While email marketing has proven to be a solid and effective tool for engaging customers and driving conversions, it is not immune to the winds of change sweeping through the digital realm. Enter Artificial Intelligence (AI) , a revolutionary force that is ushering in a new era of email marketing. At the heart of this…
Want to know how to track affiliate links in Google Analytics? By tracking your affiliate links, you can find out exactly how users interact with them on your site. With this data, you can optimize your links for better conversions and revenue. In this step-by-step tutorial, we’ll show you how to track affiliate links in…