Do you know how to use artificial intelligence in your email marketing strategy? Artificial intelligence is on the lips of all marketing managers. Both A/B testing and email personalization are changing the digital marketing landscape. And, above all, that of email marketing. Although some people think that email marketing is outdated or doesn’t Do…
Email is part of the digital marketing strategy for most brands. Email is a versatile, easy-to-measure, and, to a certain extent, economical form of communication. However, email campaigns do not always give you the expected results. You have to optimize your email campaigns to make them successful by relying on professional platforms that help…
Do you know the main differences between marketing automation and email marketing that you should take into account? Many brands use marketing automation and email marketing software as synonyms without understanding that they are complementary but different tools. Both strategies rely on email with the goal of nurturing an audience or driving traffic to…
Retargeting, also known as remarketing, works by having users interact with specific online ads from the sites that the consumer has visited. Do you want to learn how to create a retargeting campaign with MDirector from scratch? With the MDirector CRM Retargeting platform, you can add a cookie to each user in your database…
Making the route that users follow to reach a destination efficient. That is the goal of optimizing the conversion funnel. But what exactly does it mean to say that the path must be efficient? Effectiveness refers to meeting the set objectives. As you know, optimizing the conversion funnel necessarily involves working on each of…
Don’t hesitate to add video to your email campaigns. The use of video in newsletters is becoming more and more common in email marketing campaigns. With video you can achieve a different communication and improve your performance. Email marketing remains one of the most effective digital strategies, one of the best ways to communicate…
Shortly before the end of 2017, Antevenio shar the 15 marketing statistics that would triumph in 2018, essential for boosting online marketing strategies. But which of these statistics have come true? Which ones can you trust today? What more information can be extract for future actions? Given that the state of digital marketing is…
As you might expect, certain emails are more effective than others when it comes to generating sales. But do you know which ones are sales emails? Are you sure you’re using them in your strategy? And most importantly, would you say you’re optimizing them for maximum performance? One of the best tips you can…
The best thing about reviewing spring landing pages is that you will not only be able to get inspired and get ideas for creating content, but you will also be able to discover what the design trends are for 2018. And that, as a starting point, is really important. Just as your marketing calendar…
Defining a conversion funnel necessarily involves understanding each and every phase through which a lead moves until becoming a customer. However, it is also important to be aware of its potential as a tool. Think of it this way. Has there ever been a time when you think you’ve done everything you can to…
Reusing email templates to adapt your email delivery to each campaign will help you save time and resources in your company. If you create a good template design from the start to send your email marketing campaigns, you will be able to create campaigns in a very short time. It is not necessary to…
An effective Marketing Automation strategy reduces lead generation costs by 25%. And if you haven’t experienced that relief, it doesn’t mean that marketing automation isn’t as powerful as it’s cracked up to be. It’s just that some part of your strategy has been left halfway and isn’t allowing you to move forward. PR 20/20’s…