Ecommerce marketing automation is one of the keys by which some ecommerce spaces have managed to increase their sales forecasts. In fact, according to Forrester’s “ Gauge Your L2RM Progress And Success ” study , the number 1 benefit of marketing automation is the ability to generate more and better leads . However, to…
Despite having a wide range of channels at our disposal, we always look for the one that achieves the best results and the greatest impact. In this sense, it is no surprise to find examples of political email marketing struggling to compete. This channel is promising. In fact, it is the fastest and most…
Carrying out an email marketing campaign for the Buen Fin will help you to directly convey to your customers the offers you have prepared for this very special commercial period. It is an essential event for many companies, who consider it key to increasing their business profits. In 2022, Buen Fin will take place on November 18, 19,…
The perfect email template is one that conveys your message, one that best shows your personality and has the greatest persuasiveness for the recipient. Therefore, the idea that there is a “ one size fits all ” template that is ideal for any business is automatically discarded. However, this doesn’t mean that there aren’t some key guidelines or best practices…
Appointment reminder messages play a fundamental role in the relationship between client and company. They are a way of announcing upcoming meetings and showing closeness to the client. SMS marketing is a strategy that is increasingly used by companies because it is a less saturated channel than instant messaging. This resource for announcing future events is used by…
Automation in email marketing has proven to be a powerful tool to optimize time and improve the connection with users. This type of communication allows brands to send personalized messages without human intervention , ensuring that recipients receive the right content at the right time. In this article, we will explore the potential of automation in email marketing…
How can brands use email marketing to improve their business’s customer journey ? To start, it is important to recognize email as one of the favorite channels for users when it comes to interacting with brands. Although a business funnel is built with the idea of reaching users through multiple channels in mind, Email Marketing is…
One of the most effective ways to reach your customers is through an email list. However, to ensure deliverability and not end up in the How to improve spam folder, it is necessary to take care of some aspects, such as IP reputation , among others. This is a key aspect in the world of…
You probably send emails to your clients on a regular basis, but have you ever created a newsletter for your employees? It’s not something you should neglect, as many companies have incorporated this element into their corporate strategy . Staying in touch with your employees is Effective Employee one of the keys to your business’ success. You not…
Achieving a good conversion rate is the goal of all campaigns and having an email marketing checklist on hand will allow you to think clearly when sending your email so as not to make common mistakes that end up harming your results. Achieving ROI is essential in the process of sending email marketing campaigns . This is closely…
Farewell messages to a subscriber are one of the elements that often go unnoticed in many email marketing strategies. The truth is that every time a user decides to unsubscribe from a brand’s newsletter, they receive a farewell email. However, most of the time these emails contain nothing more than a farewell message. Why not…
Customer service in email marketing is a fundamental aspect of your brand’s operation that, when properly managed, helps improve your Keys to providing brand’s image and reputation and gain the trust of your customers. But misuse of email resources can lead to brand crises and loss of customers. Therefore, it is important to have certain principles…