Welcome to the February edition of the Marketing Miner newsletter! full of news from the world of SEO and online marketing. This month we will focus on AI and the latest trends in search engine optimization . Let’s take a look!
Google Search now uses Speculation Rules API for faster searches
Google is now using the Speculation Rules SEO and online API to speed up page loading when navigating from search results to specific websites. Preloading the first two results allows users to view content faster. Specifically! the Largest Contentful Paint ( LCP ) metric improved by 67 ms on Android and 58.6 ms on desktop.
The goal of this change is to provide a faster and smoother browsing experience! which should theoretically lead to higher traffic and better conversion rates.
Google is testing a new AI mode in search
Google is testing a new AI mode in country email list search! pushing the boundaries of its search engine once again. Powered by the latest version of Gemini 2.0! the feature allows users to ask more complex questions and get enhanced answers instead of traditional search results. Instead of classic hyperlinks! conversational answers are displayed that better complement queries that require additional context or comparison! such as:
This major change in search is currently being tested internally by Google employees only! with a public launch expected later this year.
Microsoft Bing tests AI in search engine
This new model uses Copilot AI to oxford summarizes five categories provide a different type of search results than we’re used to. (Copilot is the updated name for the former Bing Chat.)
The new interface is different from the classic Bing Search and the existing Copilot and generative search features. It is part of Microsoft’s usa b2b list effort to connect traditional search with AI-generated answers and compete with tools like ChatGPT! etc. Microsoft does not plan to set AI Search as the default mode yet. This shows that these tech giants are still looking for the optimal way to integrate AI into search. At the same SEO and online time! it will be interesting to see how they will monetize content in this case and whether advertising links will become part of AI-generated answers.