The perfect title for a good infographic is short, striking and quickly catches your eye, grabbing your attention.
For Nick, it’s important not to elaborate too much on the details.
“The title should tell the audience exactly what the infographic is about. If you add a clever analogy or pun to that, consider it a bonus point, but forcing it is usually always a bad idea.”
Once you’ve communicated what the piece is about, you can use a more suggestive subtitle to introduce the story or spark curiosity. A quick introduction can be helpful to provide context and underline the main message of the infographic.
Start strong
The key is that these elements clearly summarize the value proposition and answer the question we all ask ourselves when faced with a piece of content:
— “What’s in it for me?”
In this infographic from Dashburst, the title is simple and direct and the overseas data opening sentence piques our curiosity with a surprising fact: for every page indexed by search engines, there are 4,000-5,000 that are not.
And require more words to communicate the promise clearly. That’s what happens in this infographic from Marketo.
Few words, but powerful
Many infographics don’t have a direct commercial intent, but rather have goals such as inspiring, persuading or informing. And to do that, they need to capture and hold attention.
And that’s where power words come in . Create a list of words that evoke the emotions and values associated with the topic of the infographic.
Consider an infographic about elderly care aimed at caregivers oxford summarizes five categories and family members.
Care, protection, risk, health, help, well-being, exclusion or loneliness , etc. These are the words that help you connect with your audience because they evoke emotions express visually and exalt the values that are important to them as caregivers.
Play with the infographic environment
“The overall feel of an infographic greatly influences the copy you end up using in it.”
Words that enhance the atmosphere or visual style of the whatsapp number infographic add personality and coherence to the final result. And this is easier to exploit when there is a clear and original angle.
Let’s go back to the infographic of the social media universe.
After presenting the infographic’s value proposition—why the information presented is important and what to expect from it—we see a small spaceship with copy inspired by the galactic theme that invites us to see more.