Storytelling techniques that will improve your campaigns
Marketers have discovered that storytelling techniques work. Why? Because the brain is wired to process and store information in the form of stories.
When you hear that ” once upon a time” there was a certain character in such and such a place, the mind is transported to that imaginary scene.
Stories are irresistible to the human mind because they activate the imagination and therefore we have no choice but to follow the mental movies created in our heads.
Narrative techniques used thousands of years ago remain valid today for a wide range of media besides the written word.
Not only are they indispensable tools for novelists, but they are also useful for presenters, business leaders, marketers and journalists. And they can take many different forms, from slides and infographics to videos or still images.
TABLE OF CONTENTS
Storytelling techniques that will improve your campaigns
But what are the most effective storytelling qatar telegram data techniques for creating powerful marketing videos?
1.- Tell a personal story
2.- Create suspense
3.- Bring the characters to life
4.- Build until you reach the “star” moment
5.- Don’t use your story just to sell
Ford’s future captured in storytelling
6.- Use the “surprise” factor
7.- The happy ending
8.- Use natural and colloquial language
9.- Incorporate a human element
Storytelling techniques that will improve your campaigns
All of these ideas have led to the rapid growth of video marketing in particular, and in these cases, these are videos that use powerful and emotional stories to sell products and create brand awareness.
So immense has been the
A growth that research from Hubspot suggests that global video internet traffic will make up 80% of all internet traffic by 2019. Consumers are therefore 4 times more likely to watch a video about a product than read about it.
But what are the most effective storytelling what is email marketing? techniques for creating powerful marketing videos?
1.- Tell a personal story
One of the storytelling techniques that works is to create a story that is as personal as possible when tailoring your video message to your audience. Humanizing your story will make it more easily accessible to viewers. Basing stories cz lists on real-life experiences is the best option you can have. They will be relatable and honest stories and viewers will trust them. They are examples of overcoming, of experience and of life.