Let’s start at the beginning, not just relying on a truism, like a definition like “a single-product site is a site that offers only one type of product .” If this is true, it is useful to clarify and enrich this description.
Length, depth and width Successfully SEO a Single of range
A reminder would be useful for those who have not taken a marketing course, by mentioning the elements allowing to measure the extent of a range: width, depth and length.
A product range is made up of product lines. For example, a bicycle manufacturer might offer three product lines: racing bikes, mountain special lead bikes, and hybrid bikes. The number of lines determines the width of the product range: in our example, the width of the product range = 3.
Each line can have several models
For example, in the mountain bike line, there can be three different models: the “occasional use” 12-speed mixed mountain bike, the “regular use” 21-speed mountain bike, and the “intensive use” 24-speed mountain bike.
The depth of the range is based on the average number of models per product line. If each product line is available in 3 models (casual, regular, and intensive), the depth of our bike range is equal to 3.
If we multiply the range width (the number of product lines) with the range depth (the average number of models per line), we obtain the length of the range. In our example:
Width (3) X Depth (3) = Range length of (9)
The single-product site therefore aims to explore the entire range of products for a given product as exhaustively as possible.
Concrete examples of single-product sites
Now, let’s move from reuters institute study finds rise theory to practice! Here’s a selection of four single-product websites in two very specific areas of activity: furniture knobs and umbrellas.
Furniture knobs:
Boutonsdemeubles.com
Boutons-mandarin.com
Umbrellas:
lemondeduparapluie.com
Rueduparapluie.fr
You can see that these sites are more than just themed: they are 100% specialized in a single product line.
SEO visibility of single-product sites on Google
These sites all have a strong positioning on Google in their field of activity.
For the query “Furniture knobs”, the two text services single-product sites cited as examples come in 1st and 2nd position respectively, ahead of Leroymerlin.fr in 3rd position.
And if we look for long tail, or even hyper long tail, expressions, this trend is only confirmed.
TOP 5 for the query “animal furniture knobs”:
- mandarin-buttons.com
- castorama.fr
- boutonsdemeubles.com
- leroymerlin.fr
- fr.aliexpress.com