Reusing email templates to adapt your email delivery to each campaign will help you save time and resources in your company. If you create a good template design from the start to send your email marketing campaigns, you will be able to create campaigns in a very short time. It is not necessary to…
An effective Marketing Automation strategy reduces lead generation costs by 25%. And if you haven’t experienced that relief, it doesn’t mean that marketing automation isn’t as powerful as it’s cracked up to be. It’s just that some part of your strategy has been left halfway and isn’t allowing you to move forward. PR 20/20’s…
Some brands fail to pay attention to several of the basic aspects of achieving a quality user experience and make serious usability mistakes on a landing page. Regardless of whether someone is browsing on a laptop, desktop computer, or smartphone, your audience expects a consistent and intuitive user experience (UX). A bad experience can…
If there’s one thing that’s clear in digital marketing, it’s that the small details matter . And even more so when they’re the ones that generate the errors that kill your website’s conversion. Or do you only care about the big strategies? When it comes to website conversions, it’s the little things that make…
Marketers have discovered that storytelling techniques work. Why? Because the brain is wired to process and store information in the form of stories. When you hear that ” once upon a time” there was a certain character in such and such a place, the mind is transported to that imaginary scene. Stories are irresistible…
Do you want to optimize communication with your subscribers? Would you like to maintain a fluid conversation with them at the right time, with the right subscriber and with a personalized message? Don’t hesitate. Marketing Automation will allow you to personalize and automate communication with your subscribers in the most effective way. A study…
If you want to sell more shoes with email marketing, you should also know that sending personalized emails is the most effective marketing strategy and works especially well in the footwear sector. TABLE OF CONTENTS 3 keys to selling more shoes with email marketing 1.- Personalization 2.- Automation 3.- Email design Personalization examples A.-…
SMS Marketing, when viewed in statistics, never fails to impress. In fact, mobile has changed the rules of the game once again. In fact, the trend towards using a mobile for everything has completely changed the way brands communicate with their audiences. And therefore, the way company-customer relationships are created. As a result, the…
Using marketing automation strategies to build loyalty in your campaigns will lead to greater efficiency and results. The goal is to develop complex marketing processes that, naturally, could not be done so easily. With this type of marketing, you get greater control over all marketing actions. In addition to being more efficient, you will…
One of the most powerful tools that a digital marketing specialist has at their disposal is marketing automation workflows. However, not all of them are the same or meet the same objectives. Do you know which workflow is the most effective for your business? Lead management takes time, resources, and strategy. A big part…
Absolutely every brand is always looking for new and innovative ways to capture more potential customers and turn them into loyal customers. Until recently, registration forms helped companies achieve this goal. For many years, marketers would place “ Contact Us ” forms on their website in the hope that interested users would contact them….
The adoption of an SMS marketing strategy for tourism companies is at the forefront of digital marketing. If a few years ago technology and the tourism sector were not intertwined, now they do nothing but work together. Mobile phones are used for researching and planning trips, among other things. They contain boarding passes, travel…