Optimizing email marketing preheaders is one of the keys to success in any email campaign . However, it is often forgotten when it comes to writing emails. But you should know that the preheader, along with the subject line, are two fundamental elements for your emails to obtain a good opening rate . Remember…
Writing the best SMS marketing copy is the best way to take advantage of this channel. You may be surprised to know that SMS marketing is one of the star tools in many of today’s digital marketing strategies. It is a channel that some companies have considered obsolete. But the reality is that SMS…
Have you consider that geolocation and email marketing concepts can help you in your marketing strategy? Email marketing is one of the most widely us customer acquisition techniques in all companies. It is one of the best ways to directly reach the most intimate circle of your audience. Customers have internaliz that email is…
Do you know how to capture and nurture leads on Telegram channels? Do your marketing strategies rely on new digital channels? Telegram is a popular messaging platform that has become an interesting channel for marketers. Learning how to use this space for content promotion can be essential to increasing your sales . Basically, because…
Did you know that you can boost your email marketing campaigns with Instagram? You’ve probably heard a thing or two about Instagram and email marketing . You’ve heard that email is a faithful tool in the marketing business; and you’ve probably heard that Instagram is a powerhouse in the social media scene . But…
Do you know how to create GDPR-compliant forms that fulfil their function? Since May 2018, all companies that market services within the European Union must comply with the characteristics of this law. A regulation that seeks to protect users. Regardless of the size of the business, all those who process user data must apply…
Persuasive landing pages are more successful in terms of the number of conversions they achieve. You have managed to attract a user’s attention and they have reached your landing page. Now what? Whether the user stays on the page, finds out about the offer and finally registers or makes a purchase is not something…
The AIDA method is a model that is widely used in advertising and marketing. It is a model that describes the various steps that occur from when a person enters the awareness stage of your marketing funnel until they ultimately make a decision. That is, from the moment the consumer becomes aware of a…
Do you think that SMS marketing for the financial sector is an outdated trend? You might be surprised to know that it is still one of the most highly valued tools in communication strategies. Unlike other popular techniques in the sector, SMS marketing offers you possibilities that you can only obtain thanks to it….
Using gamification to grow your email list is an effective way to grow your database. Online games are very popular and provide a great source of income for those who develop them. For this reason, more and more companies are turning to them to attract customers and increase their sales . It is very…
Do you want to know which email marketing campaigns were the most viral in 2019? Sending the best email campaign is the goal of any company. In fact, email is one of the best strategies to establish a relationship with the public. In addition, one of its greatest advantages is that it allows you…
Creating landing pages for autumn is what many brands are already doing to take advantage of the season and promote their seasonal offers. Taking the seasons into account in marketing is as necessary as breathing. Especially those companies whose business units depend directly on them. Examples are the retail sector, travel agencies or leisure…