Having a quality email marketing subscriber list is essential to any successful email marketing strategy . Not only does it increase the chance of your emails being opened and read, but it also gives you the opportunity to generate revenue in the long run. Quality subscribers are interested in what you have to offer and are more likely to engage with your campaigns….
Email marketing KPIs are indicators that measure the performance of your email campaigns. In other words, they allow you to find out how your strategy is working in relation to your objectives. These key performance. Indicators encompass a series of statistical data that are extremely important for frequently monitoring and analyzing the strengths and weaknesses…
Webinar email marketing is a very efficient way to increase your audience, as you can provide valuable and 100% unique content and How to apply position yourself as an expert in your niche market. At the same time, it serves to attract qualified leads and maintain the interest of subscribers , even if they are already loyal customers….
In email marketing, no reply refers to an email address that does not allow a response from the recipient. This has several disadvantages. Using [email protected] addresses can contribute to lowering the reputation of the What it is and business. It can also increase the probability of ending up in the spam folder and reduce the chances of gaining…
If you are immersed in the search for an alternative to MailChimp , it is important for you to know that there is a tool that fully adapts to your needs. MDirector offers numerous advantages to its users, in addition to better The Mailchimp features than the aforementioned platform, as you will see in the following lines. In…
Cleaning your database is a habit that impacts the effectiveness of your email marketing campaigns. Neglecting the hygiene of your How to clean subscriber lists in your database can result in a general blockage in the messages you send. Some consequences can be an increase in the bounce rate as well as a more limited deliverability,…
73% of companies consider that the ROI of email marketing actions is good, but it often depends on the strategic efforts applied to each Forwarding an email campaign, such as the action of resending an email marketing campaign. It serves to boost a promotion that, for some reason, was not attended to at first. However, it…
Avoiding spam filters in email marketing is one of the most complex tasks when sending a campaign. It is common to see a noticeable drop in How to avoid opening rates in statistical analyses, which is often due to more emails than expected accidentally ending up in the spam folder. This can happen for multiple reasons….
When a new event for your brand is Add an event approaching, or you start a project on a specific date, it is interesting to add an event to the calendar from your email marketing campaign. The easiest way to integrate this option is to add a calendar link adapted to the devices from which the…
Email marketing apps are complementary tools or integrations that allow you to expand the functionality of email marketing platforms by connecting them with other tools used in a business, such as CRM, social networks, automation 8 apps to integrate services, among others. They are also an effective way to improve the efficiency and effectiveness of digital…