Successful digital marketing consists of renewing yourself every day. That’s why there’s no room for any kind of error, no matter how basic. For example, when designing a landing page with mobile first in mind. Something as basic as a poor adaptation to mobile can lead your business to ruin. In fact, today’s advances…
Ecommerce marketing automation is one of the keys by which some ecommerce spaces have managed to increase their sales forecasts. In fact, according to Forrester’s “ Gauge Your L2RM Progress And Success ” study , the number 1 benefit of marketing automation is the ability to generate more and better leads . However, to…
The keys to digital marketing in 2018 cannot be summed up in 15 points. In fact, there is no exact number of keys and steps to follow. Although you can make a selection of the factors that you should not overlook during this year. So much so that today you will be able to…
Despite having a wide range of channels at our disposal, we always look for the one that achieves the best results and the greatest impact. In this sense, it is no surprise to find examples of political email marketing struggling to compete. This channel is promising. In fact, it is the fastest and most…
Carrying out an email marketing strategy for the return from vacation can be easy with a little practice. The difficult part is creating a strategy with clear objectives that are, at the same time, realistic and bear fruit. Summer is coming to an end. And September is one of the dates marked in red…
We hear more and more about Mobile Marketing . A field of digital marketing totally focus on specific promotional strategies for mobile phones and their entire environment. And in which landing pages for SMS marketing are an essential element. One of the techniques that continues to have very good results today is SMS Marketing…
Long vs. short subject lines are one of the dilemmas of today in email marketing. The length of the email subject line is of vital importance. Companies need to achieve a high CTR to know that their campaigns are getting good feedback and that they can move forward. However, marketing experts have not come…
Knowing which types of newsletter are suitable for each moment is essential for a brand to be successful. Today, email marketing is still a good and effective marketing strategy. Working well on email messages will save you a lot of time and effort. And it will increase your conversions. Depending on the business you…
Do you know what Email Subscriber Lifetime Value is? On too many occasions you will find yourself questioning whether the digital marketing actions you are implementing are being effective. If the efforts you are making are bringing you a direct or indirect benefit. Or if, on the contrary, they are being a real drain…
Sampling the best web design books can help you improve your digital spaces. Web design has become one of the differentiating aspects for any self-respecting brand. That’s why it’s always good to have a basic understanding of web creation. Something you can achieve by reading the web design books on this list. A good…
Do you take care of the thank you pages that convert in your e-commerce? Or, like many brands, are you one of those who leave the texts that appear by default? Thank you pages are those that are displayed once the user has registered or made a purchase on your website. Although many websites…
There are many companies in Spain that are doing well in Inbound Marketing. The market has undergone many changes in recent years, so marketing departments have had to implement new strategies to stay competitive . Inbound Marketing is a technique that the vast majority of brands have opted for to increase the sales of…