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  Absolutely every brand is always looking for new and innovative ways to capture more potential customers and turn them into loyal customers. Until recently, registration forms helped companies achieve this goal. For many years, marketers would place “ Contact Us ” forms on their website in the hope that interested users would contact them….

  Do you know what Email Subscriber Lifetime Value is? On too many occasions you will find yourself questioning whether the digital marketing actions you are implementing are being effective. If the efforts you are making are bringing you a direct or indirect benefit. Or if, on the contrary, they are being a real drain…