Personalized SMS can be one of the future foundations of instant messaging . For some, SMS, those messages that were sent by mobile phone a few years ago, had been replaced by other instant messaging services such as WhatsApp. But is this true? Are SMS a thing of the past? The answer is a…
Do you know how often you should update your A/B tests? If you’re not sure, here are some answers. A/B tests are one of the most effective methods to check what works best in your company’s digital marketing strategies . A/B tests compare one of the elements of your digital marketing campaigns. These can…
At the beginning of February, there are only a few days left until one of the most festive dates of the year arrives. This is what the digital marketing calendar for 2018 indicates. This means that both your strategy and all your communication must be prepared. Have you already created your landing page for…
Do you know the anti-spam tips to ensure your emails reach your subscribers in 2018? If there’s one thing that all brands in the world have in common, it’s the fear of ending up in the spam folder. Anyone who has ever sent an email on behalf of a brand knows that it’s no…
An adequate email marketing strategy remains vital for any brand seeking profitability. A study by DMA shows that email receives an average of 30 times the return on investment . Email marketing is therefore essential for 2018. Email remained the preferred medium for brands to communicate with customers in 2017 and will continue to…
Personalization is essential to differentiate your marketing strategies and achieve effective conversions. Personalized emails have evolved beyond simply including the recipient’s name; it’s about understanding the user’s specific behavior, interests, and needs. Below, we’ll explore examples of effective personalized emails and how they can be a source of inspiration for your marketing campaigns. TABLE…
Making the right choice between attribution models in retargeting campaigns is essential to improving the overall number of conversions. As smart marketers look to use multiple retargeting in their campaigns, more and more dilemmas arise. Among them, it is essential to understand the best attribution models for retargeting campaigns in order to know which…
Getting your emails read is no easy task. Every day, your users receive a large number of emails and often they don’t have time to read them or they simply don’t want to respond. But you must always ensure that your opening rate is high. To do this, there are some tips to get…
The origin of the right to data protection is linked to the Right to Privacy. In 1890 Samuel Warren and Louis Brandeis published “The Right to Privacy” (4 Harvard LR 193 -15 December 1890-) a novel article written with the conviction of the need to protect private life , but already in 1879, the…
Why use Gestalt law to improve the web design of your pages? Basically, to achieve simplicity and clarity in your designs . Gestalt laws, in general, focus on explaining how the figure, background and form of an object or design should be. They were develop in the early 20th century by psychologists who believ…
There are many options and variations when it comes to using a welcome email. As many as you can imagine. And although it is very difficult to compile a list of the best examples, it is interesting to have a base. Whether it is for inspiration, motivation or to advance your learning. There are…
One of the main requirements for your landing page is that it is optimized for search engines. There are certain characteristics that allow a landing page to be positioned, making it attractive to search engine algorithms. These algorithms are what decide whether or not a page can appear in the first results. There are…