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  One of the most powerful tools that a digital marketing specialist has at their disposal is marketing automation workflows. However, not all of them are the same or meet the same objectives. Do you know which workflow is the most effective for your business? Lead management takes time, resources, and strategy. A big part…

  Long vs. short subject lines are one of the dilemmas of today in email marketing. The length of the email subject line is of vital importance. Companies need to achieve a high CTR to know that their campaigns are getting good feedback and that they can move forward. However, marketing experts have not come…