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  An adequate email marketing strategy remains vital for any brand seeking profitability. A study by DMA shows that email receives an average of 30 times the return on investment . Email marketing is therefore essential for 2018. Email remained the preferred medium for brands to communicate with customers in 2017 and will continue to…

  Persuasive landing pages are more successful in terms of the number of conversions they achieve. You have managed to attract a user’s attention and they have reached your landing page. Now what? Whether the user stays on the page, finds out about the offer and finally registers or makes a purchase is not something…