GDPR Basics: Is Your Business Ready for the New Data Protection Legislation? | Part I

  The origin of the right to data protection is linked to the Right to Privacy. In 1890 Samuel Warren and Louis Brandeis published “The Right to Privacy” (4 Harvard LR 193 -15 December 1890-) a novel article written with the conviction of the need to protect private life , but already in 1879, the…

Geolocation and email marketing: best practices with examples

  Have you consider that geolocation and email marketing concepts can help you in your marketing strategy? Email marketing is one of the most widely us customer acquisition techniques in all companies. It is one of the best ways to directly reach the most intimate circle of your audience. Customers have internaliz that email is…