Once the article is finished, we like to create a guest author profile for the salesperson. Mainly because he/she is the actual author and source of the information behind the piece.
Attributing authorship of the content is a way to acknowledge their efforts, which will help nurture the relationship and may become the motivation needed for a new contribution.
Plus, having a well-written article is one of the best ways to build your personal brand, as you can share it with your clients and on social media.
Pro tip: To see the direct impact this type of article can telegram data have on your pipeline , add their Linkedin profile and/or email within the author widget.
The article that continues to generate leads years after its publication
A couple of years ago we published an article in collaboration with a salesperson following the increase in customers who called looking for a solution to a very specific problem.
This was a scam that was becoming a common practice in the seo and online marketing international trade sector and about which there was hardly any information online.
From an organic lead generation perspective, it was qualified leads a golden opportunity for three reasons:
- It was an urgent problem with potentially serious consequences.
- It directly affected customers and the company could provide the solution.
- Nobody had written about the problem
The end result was a well-written piece that not only warned of the problem at hand, but included practical advice on how to avoid it.
We could say that it was the result of smart marketing
Because it combined the salesperson’s knowledge of the industry with the unique ability of a content writer.
And even though it was a niche audience and the main goal whatsapp number was not to generate traffic , but to educate the audience, the results were not long in coming.
the salesperson directly by email or through LinkedIn, thanking him for the information.
There came a time when we had to remove his email address in order to monitor the real impact of this post. But as a demonstration of the benefits of smart marketing, the experience was priceless.