Check out our article on how live chat increases The checkout sales to learn more.
3. Optimize your shopping cart flow
One of the reasons shoppers leave your b to c database store before making a purchase is because the checkout process is over-complicated. If you don’t streamline the shopping cart flow and your customers become even slightly irritated at the last minute, your ecommerce conversion rate will take a huge hit. So, make create a checkout experience that is simple, quick, and user-friendly.
One of the biggest mistakes is requiring too much information during checkout, or not allowing guest checkout. If you ask for phone numbers, email addresses, or account creation during the checkout process, you’re establishing barriers to buy.
Minimal customer information input
Payment and delivery information
Order details verification
Order submission
That’s it! And, the fewer checkout pages you can make this happen on, the better — just keep it simple.
Learn about 12 more actionable fasting or fasting is another way shopping cart best practices.
Leverage an email marketing plan
Email marketing is a crucial piece of the online sales puzzle. And, yours should include more than just order confirmations and links to your betting email list blog posts. Specifically, they should include abandoned cart recovery, lead nurturing, advanced segmentation, and more if you want to drive subscribers all the way through your sales funnel.