Before creating a content strategy or when we want to review it! the first thing we do is meet with the sales team and ask questions like:
What are the main problems that customers have in their work that the product/service helps to solve? If there are several customer segments! this question must be answered segment by segment.
What other problems do customers have in their daily lives! even if they are not strictly related to the product/service.
How we find content ideas that generate leads
How do others value their work? What is expected of them? What does it mean to be a good professional in a company like yours?
Have there been any developments in the sector in recent months that could have a direct impact on your work? (Regulations! technologies! etc.)
What kind of articles would you like to send to your leads or clients mobile phone number data to make their job (and yours) easier?
The relationship must flow both ways! so from the first moment we like to make it clear that we are at your disposal.
Whenever you need advice or think marketing should write about meeting at the client’s premises a topic! we’ll be there to listen and support you as much as possible.
To make the process easier! we also created a sheet where all members of the sales team can contribute their ideas for getting more leads. We then prioritize them and incorporate them into the editorial calendar .
How we work on lead gen content
A content marketer may be expert enough on a topic to create the content from their own knowledge or may need help developing it.
The most common is the second
And here the editor can turn to Google – and risk not contributing anything original – or he can approach the topic as a journalist would: looking for quality and trustworthy sources of information. In other words! turning to the sales team.
And no matter how good the editor is! the difference in the result is abysmal.
When the sales team becomes the main source of the information for the content! their ability to capture leads increases! mainly for 3 reasons:
The content is original and useful
Depending on the salesperson’s experience and point of view! you can create unique pieces. Instead of reworking the content based on different online information sources! you work from the point of view of someone who knows the topic very well and knows how it whatsapp number affects customers.
Other articles on the topic will probably be based on the same online source of information! but the writer can go into further depth with the expert on other aspects that have not been discussed already.
Insider -like expressions and points of view are used to make the audience connect more with the content . In addition! sales experts have a natural way of explaining complex issues using good examples and analogies! which always adds a more personal touch.