Marta Olszewska, Head of Marketing en Piktochart
The same topic can be viewed from different angles. This is what often determines the originality of an infographic and the interest of its content.
For example, much has already been said about the major social networks and their size. But by turning it into “the universe of social networks” and giving it a spatial setting, the topic becomes unique.
Bonus points if you also take advantage of the time factor. By presenting the latest available data, an infographic gains relevance. This is precisely how the creative email data team at Visual Capitalist came up with the concept for this infographic .
Be concise
The most shared infographics have an average of 227 to 230 words . And this the system cannot contact the domain data tells us about two key rules for infographics:
- Visual elements should predominate.
- Texts should serve to direct the audience’s attention to the main elements; they should not distract.
In fact, the beauty of an infographic is the variety direct the text of formats for presenting information. This is what Marta considers when deciding whether to add text:
Can I do without it? Could I say the same thing using icons, graphics or images?
When you have little room for maneuver, simple wins, which brings us to a third rule:
The more concise and specific the texts the better
Basically, it’s about optimizing the balance between how much a message conveys and how much space it takes up.
In web copywriting , a generic phrase doesn’t add meaning. But in an infographic, it only consumes the limited space you have.