Depending on the complexity of the topic! we use two different ones.
If the topic is simple! we draft the article and ask a few questions to the most appropriate person within the sales team. The goal is to clarify doubts or provide specific touches! such as real examples! expert quotes! or a more personal view.
What techniques do we use to extract all the information?
When the topic is complex! an in-depth interview works best. We start by studying the information available online and the different points of view available. From there! we prepare a list of questions for the salesperson and use the answers to create the piece.
The most important thing is that these questions do not have answers that can be easily found online! but rather deal with specific aspects or go into depth.
all kinds of content! from blogs to content whatsapp data for social networks ! including guides! ebooks! FAQs and even content for the media and PR.
Just talking about blog content! there are several formats that particularly benefit from the smarketing approach:
- Guest posts in which the salesperson is the guest author
- Interviews on current affairs
- Tactical guides and how-to articles
Regardless of the format! once the writer has a draft of the piece! it is important for the salesperson to review it to ensure that nothing has been taken out of context.
Depending on the industry you’re in! information can be so we are looking for a full-time sensitive that a slight edit to a phrase can completely change the meaning.
Real case: When salespeople become guest authors
When a salesperson starts talking about a topic that he or she is passionate about! it is common for him or her to get so excited that he or she wants to to produce talk about all the ideas that are in his or her head and may end up mixing up his or her messages.
It’s like a group of kids coming back from a field trip and starting to talk excitedly about what they’ve seen. All at once.
Each point is important and deserves to be explored individually
The content marketer’s job here is to prioritize the information! organize it! edit it so that the messages are clear and effective! and optimize the piece for SEO.
Most marketers don’t have the time or motivation to write an whatsapp number article. But that’s what the marketing team is for.