Tips for optimizing email marketing preheaders
Optimizing email marketing preheaders is one of the keys to success in any email campaign . However, it is often forgotten when it comes to writing emails. But you should know that the preheader, along with the subject line, are two fundamental elements for your emails to obtain a good opening rate .
Remember that email marketing is one of the strategies with the highest return on investment. So you should always try to do everything you can to attract subscribers’ attention and convince them that it’s worth opening your emails. The higher your opening rate, the more likely you are to convert leads into customers.
Therefore, when writing emails for your campaigns, it is very important that you do not focus on just one element. It is necessary to work on each and every one of them, as well as maintaining consistency to ensure that the entire campaign improves as a whole.
And, above all, it is essential
A that you dedicate the appropriate amount of time to writing the Tips for subject line and optimizing email marketing preheaders . These are the two key elements that will determine what the user will do next once they receive your email.
TABLE OF CONTENTS
The preheader is the first line of the message
The importance of preheaders when opening your emails
Points to consider when optimizing email marketing preheaders
1.- The preheader must netherlands telegram phone number list complement the subject
2.- Summarize the content of the message
3.- Customize the preheader
4.- Highlight the benefit of email at the beginning
5.- Use questions to capture attention
6.- Emojis to emphasize the idea
7.- Include a call to action
8.- Keep in mind the mobile version
The preheader is the first line of the message
Optimize email marketing preheaders: email with and without a preheader
Want to know how to engage your readers? First, you need to understand the importance of a well-optimized preheader.
The preheader of an email is the short text that follows the beyond opens and clicks: exploring email marketing metrics subject in the email inbox. It also corresponds to the first line of the message content. It can appear to the right of the subject or below it. But this will depend on the size of the screen on which it is viewed and the device: desktop or mobile.
The most important thing is that it is attractive and relevant to the th phone numbers user, that it impacts and arouses the reader’s curiosity . Creativity has no limits here! There are countless resources that allow you to optimize email marketing preheaders very effectively. But they all involve creating an emotion : it can be a feeling of urgency, exclusivity, curiosity, surprise, etc.