When explaining sales benefits! the key is to put brand building and long-term relationships before the simple transaction. As Gary Vaynerchuck would say:
“If you actually build a strong brand! you outsell any salesman any day of the week.
Ivo experimented with tactics that
combined with a marketing automation system! generated up to 50% of new leads. From these experiences! he highlights 5 key points:
Involve the sales team from the start of marketing projects. For example! if you are going to organize a study! ask for feedback from the sales team before launching it! or if you are going to establish a lead qualification system! do it together with the sales team.
Establish common objectives such as the accurate mobile phone number list number of monthly MQLs (Marketing Qualified Leads) and have a common dashboard to monitor them.
Request constructive feedback from sales on the quality of leads obtained by marketing.
Have well-established communication channels! with CRM as the main one.
Facilitate the sales process by automating repetitive tasks (especially databases).
Involving Sales in B2B Blog Lead Generation
Generating qualified traffic and B2B leads is much easier when the blog strategy starts with the sales team and is then complemented with data from SEO keyword analysis .
Generating qualified traffic and B2B leads is much easier when the blog strategy starts with the sales team and is then complemented with data from improve collaboration an SEO keyword analysis.Click To Tweet
The numbers you are going to see belong to a B2B startup that manages to capture a large number of leads with its blog.
The 10 articles that generate the most organic leads arose from establishing contact with the client direct collaboration between sales and the marketing team or content marketing agency (in this case! us).
Not a single one of these top 10 articles was created solely by marketing.
They were also not written with the goal of generating traffic from high-volume keywords. In some cases! there wasn’t even relevant volume data for the primary keyword.
What does all this mean?
Having published hundreds of articles on a complex industry! marketers have a theoretical understanding of the day-to-day problems our audience faces. But theoretical whatsapp number knowledge does not make us experts.
With a little humility and close collaboration with the sales team! we can create highly targeted content that demonstrates the company’s expertise in addressing the audience’s problems.
And this type of B2B blog content is by far the one with the most lead generation potential.